Your Customers Already Told You

Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.

With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.

We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next.