PARTNER CONTENT
Building Trust and Protecting Integrity in Advertising After AI
Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin.
Multimodal AI: The Future of High-Performance Ad Targeting
The next era of targeting belongs to AI systems that see the whole picture — and to the leaders who know how to orchestrate them.
Precision at Scale: Unlocking the Future of Customer Connection
At Advertising Week New York, MasterCard announced the launch of its new Commerce Media Network, positioning the company at the forefront of a rapidly evolving marketing landscape where commerce, data, and digital media converge.
The Programmatic Unlock: Capturing the Next Wave of Commerce Media Demand
In a panel presented by Koddi, Kathryn Lundstrom, Commerce and Sustainability Editor at AdWeek, led a discussion on the integration of programmatic retail media.
Culture Can’t Be Bought—But It Can Be Partnered With
Dion Baez, VP Music Marketing at SoundCloud, sat down with artist Honey Bxby to discuss the intersection of culture and brand.
Less A, More I: How Media Companies Win By Activating What They Already Have
At Advertising Week, the message from the room was clear: people are done with promises. They want results.
All Commerce Media: Cross-Vertical Insights and Playbooks for Growth
Nicholas Ward, the President of Koddi, spoke with Nikhil Lai, Senior Analyst at Forrester, about their recent work on running commerce media surveys.
AI Gets Real: Dentsu & Canvas Worldwide’s Outcomes Playbook
In a panel presented by Chalice AI, brand leaders discuss the practical applications of AI in advertising.
The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter
Andy Schonfeld, CRO at Tatari led a fireside chat with Nick Fairbairn, VP of growth marketing at Chime.
Fandom to Effectiveness: How Passion Drives Performance
Jenny Haggard, Head of Global Thought Leadership at Spotify, led a panel on the power of fandoms in the advertising and marketing realm.
If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts
Christi Geary, Head of AMP Agency (Advantage Marketing Partners), led a fast-paced discussion on thriving in today’s shoppable world—where brand love meets buyer behavior.
Creative that Lasts: Making the Most of Every Impression
Tina DeSarno, Chief IA Officer at MarketCast, kicked off the panel by setting the scene and describing the current issues marketers face.
Empowering Small Businesses Through Smarter Advertising
Lauren Johnson, Deputy Editor of Retail Media and Commerce of Adweek, led a panel on how PayPal is working to uplift small businesses.
AWNEWYORK NEWS
Publicis on Shaping the Sports-Culture Connection at the AWPlaymaker Awards
In this Q&A, part of the AWPlaymaker Awards spotlight series, Publicis shares how it’s guiding brands to find their authentic voice within culture — from aligning with the right athletes and creators to measuring impact beyond impressions, and shaping the future of modern fandom in a rapidly evolving media landscape.
Advertising Week Launches Global Creator Network Powered by Breakr
A first-of-its-kind publisher-driven initiative brings enterprise-grade infrastructure to agencies, brands, and creators worldwide
Advertising Week Launches Inaugural AW Playmaker Awards at the New York Stock Exchange
Advertising Week today announced the debut of the AW Playmaker Awards, a bold new celebration spotlighting the innovators redefining the intersection of sports, culture, brands, and technology.