The Next Era of Financial Media Networks

On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey & Company, joins Jeff Chwast, General Manager of Citi Commerce Media; Jack Jia, Founder and CEO of Musely; Maryam Paez, Head of Marketing & Loyalty at Paze; Jennifer Philo, Global Vice President, Digital Commerce and Partnerships at Blackhawk Network; and Joe Groter, Vice President of Commerce Partnerships at Publicis Media to discuss what financial media networks must deliver for advertisers. The conversation examines how transaction insights, relevant offers and payment capabilities can work together to serve customers.

In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we explore what turns a promising test into a lasting media partnership. From easy activation and incremental results to loyalty and checkout, the panel considers the evidence and customer experience brands need before committing more of their budgets.

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