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The brands that thrive on social won’t be the ones chasing trends or chasing likes. They’ll be the ones that connect content to commercial impact and prove it.
Read More →The marketers who take the time to understand, respect, and speak directly to women—across generations—are the ones who will build loyalty, love, and long-term market share.
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How does a company like Old El Paso, which has previously never had its own brand icon before, get into the mascot game? Find out!
Read More →Consumer AI is no longer a nice-to-have—it’s central to everyday life. But monetization lags: this is marketing’s moment to bridge utility with emotional connection.
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For marketers in the retail sector, the implication is clear: to drive engagement, build credibility, and foster loyalty, it’s time to rethink the role of the mall in your strategy.
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As your brand looks to the future, know who you are, stand strong by your value commitments, and don’t fall into the trap of risking long-term brand meaning.
We work in an industry that shapes how people experience the world, and we know that comes with responsibility. Let’s bravely think about what we can do about loneliness.
The future of brand growth depends on how well we illuminate, support, and activate the mid-funnel. That’s where minds are changed. That’s where momentum is built.
If marketers are going to consistently see less traffic from Google, then ensuring more of their existing traffic converts is paramount – especially as relying on paid traffic is inherently inflationary and difficult to predict.
In a world where AI can churn out content in seconds and mimic nearly any tone, one thing remains irreplaceable: lived human experience. Emotion isn’t coded — it’s felt.
We’re entering a new era—one where simplicity, speed, and measurable results matter more than scale alone. And with today’s tools, they’re achievable.
The 50+ population isn’t just weathering economic anxiety — they’re thriving in it.
Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
Lasting impact comes from seeing customers as individuals and designing experiences that reflect how they actually engage. That’s how brands stay in tune—and stay in business.
Consumer AI is no longer a nice-to-have—it’s central to everyday life. But monetization lags: this is marketing’s moment to bridge utility with emotional connection.
In a world where AI can churn out content in seconds and mimic nearly any tone, one thing remains irreplaceable: lived human experience. Emotion isn’t coded — it’s felt.
We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.
The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.
Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
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The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.
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The competition is no longer just about selling products; it’s about owning the digital real estate where consumers spend their time and attention.
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During Advertising Week’s panel “Prime Time for Outcomes and Creativity,” co-hosted by Happydemics and Olyzon, experts from brands, adtech, and measurement shared how CTV is becoming a critical channel.
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The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
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YouTube isn’t falling short on investment on its own accord. It’s just being under leveraged by systems that were built for a different era of media.
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Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
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