Like any dependency, the industry’s reliance on tracking cookies can be replaced by habits that are both more sustainable and beneficial.
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Brands that use data to create connections with consumers, and tell authentic stories, will be successful in the internet of the future.
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With explosions visible on the horizon, I found myself and my family confined to our house in a village 15 miles north of Kyiv.
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If we’re looking to move the needle forward on VR’s effectiveness, we need to start with clear objectives on what it can do to make a better experience for consumers…not just a flashier one.
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While cookie based audiences are easy—simply select the audience you want to target in your DSP of choice—business data integration requires APIs and manipulating the bidder through different integration points.
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Marketers looking to advance their careers should consider doing a zig zag. instead of just moving up, try moving to a new industry.
Now that they have much more choice and freedom in how and where they spend their time, brands have to allocate spend to meet new clients, customers and employees not just where they are but where they want to be.
Whether you’re launching or expanding a program, be sure to do the foundational work to get your brand ready for success in partner and affiliate sales.
With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.
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FOCUS ON ARTIFICIAL INTELLIGENCE
With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.
By implementing robust data privacy and security measures brands can make the most of this rapidly evolving AI landscape.
AI is often just a baseline to get you started. The real value still comes from sharing your story and connecting with your audience.
In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex.
STREAMING + CTV
With the technology to plan and execute in terms of a holistic omnichannel view of the market, marketers can really start to guide and clarify the new possibilities which are opening up.
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With marketing budgets coming under greater scrutiny, advertisers must ensure that every dollar spent is driving measurable impact.
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We will experience a historic renaissance for the TV industry, creating a boon for content producers and publishers and more and better content choices.
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This year’s TV upfronts are shaping up to be a pivotal moment for the TV industry, and marketers should be paying close attention.
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The real value of a video ad should be measured in how attuned it is to audience interests and preferences.
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This data-based approach allows you to incorporate fast-growing new channels into your marketing mix without sacrificing long-term profit.
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If we look back at the evolution of streaming we can expect a frenetic flurry of activity and some major shake-ups in 2023.
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