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The audience is guaranteed. The revenue is not.
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As categories continue to slide into a homogenous and undistinguished middle, a mindset shift is required.
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Do you remember when a typical bag of plain M&M’s didn’t have blue candies inside it?
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By Julia Pascual, Social & Influencer Strategist, AntiSocial To say that culture is demanding is…
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The brands still treating privacy and performance as a trade-off aren’t just leaving money on the table.
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By Karim Rayes, Chief Product Officer, Nexxen Brands and advertisers have spent the past several years investing heavily in first-party data, and for good reason – privacy regulation, signal loss and media…
By Elissa Brown, North America E-Commerce Industry Lead As agency holding companies fuse and expand…
By Chengcheng LI, Account Hero at SuperHeroes For years, the fashion industry operated on an…
By Tomas Forsbäck, CEO and Founder, Readpeak In November 2025, the Interactive Advertising Bureau and…
By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about…
By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is…
By Paul Sobel, CEO, Dataline The April 20 edition of Marketecture is perfect. It’s the…
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant…
By Sarah Potemkin, Canvas Worldwide, SVP- Managing Director-Performance Media In the mid-1970s, Kodak invented the…
Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers.
The question isn’t whether your brand is ready for AI. It’s whether your operating model is ready for anything at all.
The audience isn’t going anywhere. The targeting, measurement and self-serve tools will get built because OpenAI can’t scale a real ads business without them.
This is retail media’s own MACH moment, and this shift into open and transformative technologies is essential for those who are serious about making retail media work to its full potential by cutting costs and speeding up innovation.
By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is…
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Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.
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The Smart TV Home Screen isn’t just another ad slot. It’s the entry point to the entire CTV experience, guiding attention, shaping engagement and influencing what viewers do next.
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YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
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The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
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Every scene is a potential brand moment. The question is whether you’re in them.
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Audio already has the audience and the cultural relevance. Now it’s time for it to earn its performance credentials.
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