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Xbox Ads: A Blueprint for Ad-Supported Gaming
For brands, success will depend on understanding the context in which people are playing, respecting the community they are part of, and delivering content that earns attention rather than demands it. -
Advertising Week New York 2026 Finds the Industry Moving Past the Hype
Advertising Week New York returns October 5–8 with an industry that has spent several years promising transformation and is increasingly being asked to prove what that transformation actually produces. From AI and creators to commerce, streaming, attention and brand building, AWNY 2026 should provide a revealing look at a marketing business moving beyond fascination with new capabilities and toward the considerably harder business of making them useful. -
Causal Intelligence Adds a New Layer of Insight to Multichannel Advertising
By Matt Emans, CTO and Co-Founder at Newton Research AI is making it easier for advertisers and agencies to tap into measurement techniques that were previously expensive, complex and time […] -
How Brands Can Win During Global Sporting Moments
The World Cup’s record-breaking popularity is a pivotal moment for how brands approach sports streaming. -
From Berlin 1936 to 2036: Industry Leaders Reflect on 90 Years of Live Sports Broadcasting and What Lies Ahead
As linear TV schedules give way to CTV, social media feeds, interactive apps, and creator-led ecosystems, the ways audiences experience sports events are being rewritten. -
More Data, Less Confidence: Marketing’s Measurement Problem
Marketing greatness is not defined by who collects the most data, but by who can connect it into the clearest, most actionable understanding of the customer—and use that understanding to make better business decisions that scale in effectiveness over time. -
How Retail Marketers Can Score Straight A’s in the Back-to-School Season
From fashion to sports equipment, technology and more, back-to-school is a big shopping moment for retailers across multiple sectors. With the school shopping season starting earlier than ever, and with increased year-over-year growth anticipated, marketers who do their homework now will receive high marks in Q3 sales. -
Why Live Sports Got So Complicated for Local Buyers
The access points that buyers had in the past are evaporating, and the new ones are not sufficient for their needs. -
Only the Entertainers Will Endure
The uncomfortable truth is that we’re no longer competing with other advertising.
FOCUS ON ARTIFICIAL INTELLIGENCE
Is AI Interest Waning? Beware the Hype Cycle
We’re in the early stages of a healthy correction. Agents that remain in the demo stage, looking for a problem to solve, aren’t going to carry value. But continued research and innovation are required, and that’s only possible with brands and agencies continuing to persevere and ask the right questions.
Stop Building Ad Products Like It’s 2019
Everyone has access to the same models. The advantage comes from knowing what to build, how to evaluate it, and how to compress the cycle from idea to outcome.
Is AI Pushback Driving User Acquisition Away From the Platforms?
As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web.
You Did Everything Right But ChatGPT Picked Your Competitor
The shortlist of brands AI trusts is already being built. The question is whether your brand will be on it.
