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By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical…
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ICYMI, a clothing collection starring Pillsbury’s beloved Doughboy mascot dropped on Friday May 15, 2026.
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The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.
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When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.
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In an era where brands and agencies are under increasing pressure to prove social impact isn’t just performative, partnerships that combine community, culture and long-term commitment are beginning to stand out from the noise.
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A reminder that attention is still shaped by what we allow to linger.
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
The move toward agentic systems will not happen all at once, but many of its components are already in place.
Where does interest genuinely begin, and how easy is it to act while that interest is still there?
Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…
The answers to these questions are the beginning of your experiential principles.
Those who cannot move beyond calendar-based marketing are actively losing relevance.
In a world where everything is optimized, automated, and increasingly controlled, the advantage doesn’t go to the brands with the best tools.
The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
Search marketers must also become experts in the evolving effect of AI on search.
Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers.
By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is…
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Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.
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The Smart TV Home Screen isn’t just another ad slot. It’s the entry point to the entire CTV experience, guiding attention, shaping engagement and influencing what viewers do next.
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YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
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The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
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Every scene is a potential brand moment. The question is whether you’re in them.
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Audio already has the audience and the cultural relevance. Now it’s time for it to earn its performance credentials.
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