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We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.
Read More →The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.
Read More →The competition is no longer just about selling products; it’s about owning the digital real estate where consumers spend their time and attention.
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The internet first met Sarah V on May 22, 2025, through skincare brand CeraVe’s social media accounts on Instagram and TikTok.
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Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival — celebrating the power, presence, and progress of Latino talent across the creative and marketing industries.
Read More →The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.
The integration of shopping into discovery-driven environments is making the path to purchase more intuitive, entertaining, and, ultimately, more effective.
Are you attracting customers or just collecting contacts? By Danny Shepherd, CEO of Intero Digital…
Brands that lead with clarity and courage will win the next decade. Not because it’s trendy. Because it’s true.
The sentiment at Cannes was one of grounded optimism. There’s growing alignment around the need for outcomes, better measurement, and AI integration.
The BBC just dropped its campaign for the UEFA Women’s Euros 2025, and it’s not just a promo — it’s a pulse-check on the future of football.
Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?
We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.
True curation could begin behind the scenes, by shaping impressions at the placement level, by dynamically adapting pricing to specific buyer needs, and by processing decisions at scale.
We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.
The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.
Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?
We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.
The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.
Read More →The competition is no longer just about selling products; it’s about owning the digital real estate where consumers spend their time and attention.
Read More →
During Advertising Week’s panel “Prime Time for Outcomes and Creativity,” co-hosted by Happydemics and Olyzon, experts from brands, adtech, and measurement shared how CTV is becoming a critical channel.
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The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
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YouTube isn’t falling short on investment on its own accord. It’s just being under leveraged by systems that were built for a different era of media.
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Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
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There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.
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