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A commercial intelligence framework helps achieve goals and adapt to market shifts. It’s a living, breathing piece of work that businesses can return to and revisit as the assumptions influencing scenarios shift.
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Consumers need to believe that a brand is being honest rather than greenwashing, especially as it becomes more common to call brands out for inauthenticity.
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No process alone builds a great brand or tells a great story. These companies may seem more essential than inspirational right now, but no brands touch humanity more.
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By asking yourself probing questions when you write, you can deliver true thought leadership, rise to the top of a social feed or cluttered inbox, and capture the attention of your recipients in a meaningful and impactful way.
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By embracing QR Codes and other tech-driven strategies, brands can deepen their commitment to sustainability while working towards a more eco-conscious future.
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Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.
The journey to creating an effective supplement label is a balancing act, requiring a careful blend of compliance, creativity, and brand identity.
If brands choose to play, the Super Bowl is a chance to start a conversation which can last a lifetime—not just thirty seconds.
Replacing a key team member could cost up to four times their annual salary! Plus, the loss can demotivate your remaining staff, increasing turnover even more.
No process alone builds a great brand or tells a great story. These companies may seem more essential than inspirational right now, but no brands touch humanity more.
The true measure of AI maturity lies not in achieving a universal standard but in how effectively AI is integrated to solve real-world problems and create value in your specific context.
Used ethically, AI has the potential to actually enhance the authenticity of marketing campaigns by helping marketers identify HI in the wild.
Measuring the impact of Generative AI is crucial. It’s not enough to produce content en masse; we need to understand how this content influences consumer perceptions.
Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.
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Scheduled for launch later this year exclusively on ReachTV, “Dollar Bill” will be hosted by Rancic, who will draw from his extensive experience as a restaurateur and real estate mogul to offer insights into running a successful business portfolio.
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Like everyone, the founders and owners of Telly have a price. Will the potential acquirer be willing to offer a price that everyone will accept?
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With their commitment to authenticity and diversity, PlayersTV continues to redefine the landscape of sports media, offering an experience unlike anything else available today.
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ReachTV has announced the addition of two key executives to its leadership team, in a move signaling continued growth
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In this AW360 interview, we speak with Keith Kazerman, President of Streaming at Locality to get his thoughts on the state of local advertising and streaming, Upfronts and what lies ahead for Locality in 2024.
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As many services have begun introducing ad-supported subscription tiers, more opportunities are cropping up daily to connect with audiences in this medium.
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