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An Exclusive Celebration of U.S. Latino Power in Marketing and Creativity!
Read More →Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.
Read More →The message is clear: programmatic audio is no longer a niche channel.
Read More →It’s clear that the consumer information paradigm will continue to shift. The question is: Is your audience data strategy ready to keep up?
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Whether it is Hollywood, Madison Avenue or Wall Street, it all starts with a great idea. That is what networks are looking for – something new, different and unique.
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Privacy isn’t something happening to advertising; it’s happening to consumers, impacting them in ways they may not even realise, sometimes as simply as the browser they’re using.
The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
So if your current creator strategy still hinges on the loudest voice or the biggest audience, it might be time to turn the page. Because the tastemakers are back. And they’re already shaping what’s next.
As Cannes Lions 2025 kicks off, one thing is certain: the conversations won’t just shape headlines, but help define the next chapter of advertising. Industry experts weigh in.
Marketers should have more confidence in their ability to demonstrate how their brand influences pricing.
You either have health and wellness value in your brand or you don’t. If you do, then it’s time to determine how to incorporate this into your brand marketing and PR.
YouTube isn’t falling short on investment on its own accord. It’s just being under leveraged by systems that were built for a different era of media.
Creators are not just amplifiers of culture, they are efficient, scalable, and sales-driving partners. And the data proves it. But only if we treat them like the media force they’ve become and measure them accordingly.
The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.
The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.
Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.
AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.
As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.
The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
Read More →
YouTube isn’t falling short on investment on its own accord. It’s just being under leveraged by systems that were built for a different era of media.
Read More →
Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
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There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.
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Tried-and-true tactics like upfronts still have a place, but more nimble buying can help brands sustain the kind of performance they need to thrive.
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As AI-powered contextual advertising continues to evolve, one key question remains: Are your partners embedding their full adtech universe, or just scratching the surface?
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Brands help their cause by combining a memorable ad with frequent logo exposure during the game, connecting the emotive feel of an ad with rational logo recall as well.
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