ARTIFICIAL INTELLIGENCE

9 Counter-intuitive Trends in AI

The world of Artificial Intelligence (AI) is full of unexpected developments that often defy our initial intuition. The interesting part of what may transpire over the coming years are the trends that are counterintuitive.

How AI is Used in KYC Processes

As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.

How AI is Revolutionizing Online Security in 2024

One thing the introduction of AI takes out of the equation is the one-size-fits-all all approach. Considering that everyone uses the internet differently, it was only a matter of time before customized and customizable solutions joined the fray, and it is increasingly possible to manage with AI. 

Five 2024 OOH Trends Shaping Up 2024

2023 was the year of Artificial Intelligence (AI). From redefining consumer engagement to enhancing campaign precision, AI’s impact on Out-of-Home (OOH) cannot be overstated.

Navigating the Inevitable Future of AI Influencers

As AI rises, it makes sense that people might assume that influencer marketing will be a casualty. Afterall, part of the appeal of following influencers on social media is that you start to feel like you know them.

Scale, Social & AI: Sonic Branding in 2024

As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand’s entire ecosystem.

Over 800% Increase in Junk Sites, But What Can Advertisers Do?

While the emergence of AI as an integral part of marketing comes with many positives, this has also led to a significant growth in so-called “junk sites,” with the technology making it easier for fraudsters to make money through illegitimate titles.

Welcome to the Next Frontier in Data-Driven Marketing

The world of marketing is radically different from the days when television, print ads and direct mail ruled the world. But one thing has not changed: The quest to maximize return on investment (ROI).

Why AI Needs a Branding Exercise

AI should function as a tool, not a replacement for individual thought, individual workers. Think of how the internet transformed the workplace, phasing out the inherent necessity for fax machines, printers, and more.

Industry Views from the AI Safety Summit

As AI continues to dominate and concerns over safety ramp up, we spoke to four advertising and marketing experts on what’s next for AI – is it hindering or helping innovation and how it can be incorporated into advertising, marketing and business strategies in 2024?

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