ARTIFICIAL INTELLIGENCE

Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

FEATURED

The Evolution of Ad Compliance: Embracing AI for Brand Safety

In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.

AI in CTV- How do we Manage the Double-edged Sword of Innovation vs Risk?

The future of CTV advertising is rich with opportunity. With AI and blockchain at the helm, advertisers can expect more sophisticated targeting, enhanced fraud prevention, and greater contextual relevance.

Friend or Foe? AI’s Transformative Impact on Websites and Contextual Targeting

The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.

How AI is Reshaping the Communications Ecosystem: Insights from Converge at Cannes

During this year’s Cannes Lions, Advertising Week and Kindred joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity.

AI in CTV- How do we Manage the Double-edged Sword of Innovation vs Risk?

How AI is Used in KYC Processes

As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.

LATEST

How AI, Budget Pressures and Purpose Are Shaping the Future of Advertising

The future of advertising lies in embracing technology without losing the human element, finding creativity within constraints, and combining precision and empathy.

The “RFK Factor” Risk to Brand Equity

There is no time to waste to manage the potential risk of the “RFK factor”. The time to prepare for this C-Suite level risk is now.

The Good, the Bad, and the Possible of GenAI for Video Advertising Heading into the New Year

While some not so great applications of GenAI have emerged over the last twelve months, we shouldn’t let those detract from fundamentally changing how we aspire to reach audiences in the future.

AI SESSIONS

Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election

The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.

Demystifying the Real Value of AI in Marketing

Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.

AW SHORTS – AI

Can We Save AI? A Philosophical Answer

If we are willing to accept that AI, even in its most advanced applications, remains bound to some knowledge, without intentionality or understanding of causality, it is mandatory to ask: what are the limits of AI’s epistemic capabilities?

The Rise of the Machines: Is Generative AI a B2B Marketing Game-Changer or Just Another Tool?

For now, Generative AI provides an easy solution to teams struggling with budgets and resources. It can do the legwork, be a fountain of ideas and knowledge, and offer scale to companies that could never afford to achieve it manually.

The Evolution of Ad Compliance: Embracing AI for Brand Safety

The Robots are Coming! The Robots are Coming!

The robots are coming but whether they will be more like Rosie from the Jetsons or Arnold as the Terminator depends, in large part, on us humans coalescing and putting our considerable buying power and weight behind protecting and supporting our very human IP whether it be written articles, video, artistic content or brand assets.

The Art of Precision: Generative AI’s Transformative Role in Targeting Strategies

The future of advertising technology, driven by Generative AI, is ripe with potential. Embracing it will allow brands to explore new avenues of creativity, connectivity and engagement, setting the stage for a revolution in marketing that will shape the marketing landscape for years to come.

1 day ago

Grimace and Uncle O’Grimacey Reunite to Announce the Return of McDonald’s Shamrock Shake

Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first time in decades with his nephew.
3 days ago

Adidas Star Erica Wheeler Continues to Drive Basketball Culture With Her New Show ‘Easy Buckets’ on PlayersTV

For advertisers, the message is clear: If you’re looking for a partner who embodies authenticity, cultural influence, and brand loyalty, Erica Wheeler is the athlete to watch.
3 days ago

See Every Brand Mascot Coming To Super Bowl LIX

If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back.
1 week ago

Let’s Say It: 2025 Will Be the Year of In-Store Retail Media

2025 will be the year of in-store retail media, but this opportunity won’t just fall into retailers’ laps. Now is the time to be laying the foundation for retail media’s next biggest opportunity.
1 week ago

Safe Havens in Turbulent Times

How brands respond to the latest changes taking place on Meta’s platforms remains to be seen. But advertisers do have options, and this is a moment for them to rethink their approach to blocklists and banned words and take a fresh approach to their online advertising budgets and the role of news sites in their advertising mix.