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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.
For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.
In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.
Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think more strategically, and move forward with confidence.
On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters.
The conversation explores the balance between machine efficiency and human judgment, and what it really takes to produce work that resonates and stands out.
The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
Search marketers must also become experts in the evolving effect of AI on search.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
The agentic era is here. The question is, will we shape it with intention, or will we let it shape us?
Sandra Sucher, Professor of Management Practice at Harvard Business School, and David Bersoff, Head of Research at the Edelman Trust Institute, join Justin Blake, Executive Director of the Edelman Trust Institute, to discuss their recent article from HBR.org
The future belongs to those who control and take ownership over their data. For agencies who embrace this in 2026, the future is bright.
The forces reshaping agencies are not simply cost-cutting measures, they are a response to how brands market and how consumers behave.
The AI search reckoning isn’t a temporary disruption. It’s a permanent restructuring of how audiences discover and consume content.
Marketing has always been about creativity, connection, and impact. Today, thanks to AI, it is also about precision.
From AI to ROI, the path is clear. Brands that focus on trust today will be in a strong position, regardless of how technology evolves.
AI promises to redefine MMM entirely, ushering in an era of live, organic intelligence systems that fundamentally alter the human role in strategic marketing.
Publishers have split into two camps: those who license, and those who sue.
In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.
For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.
The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.
AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.
The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.
Raj Kumar joins Justin Blake for a recap of their time at the World Economic Forum Annual Meeting in Davos.
Max Klymenko, Creator of “Career Ladder,” joins Edelman Trust Institute Executive Director Justin Blake at the World Economic Forum in Davos to discuss how trust is formed in the creator economy.
CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.
Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins from the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility.
Agentic buying won’t change agency economics because it’s innovative. It will change them because, built on better data and tighter publisher connections, it delivers outcomes the old stack simply can’t.
The most critical step in prepping for an AI bubble is recognizing what the bubble is: neither a certainty nor a fantasy, but a nontrivial risk.
The successful CMO of 2026 treats culture as a field study. They understand customers as people navigating identity, community, and meaning.
Steve Stretton, Executive Creative Director for global marketing activation partner, HH Global, explores shifting attitudes towards AI and a new opportunity for brands that need to promote AI capabilities
To explore where AI enhances branding and where it risks homogenising it, leaders have shared their perspectives on why brand identity still needs a human core.
Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal level.
Andrew Ng, founder of Coursera and Deeplearning.AI, joins Edelman CEO Richard Edelman to discuss what it will take to build trust in artificial intelligence at scale.
What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.
SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.
