Demystifying the Real Value of AI in Marketing
AI offers tremendous potential for enhancing marketing effectiveness today and in the future. Forward-leaning businesses are using AI to create more relevant customer interactions, from engaging through business messaging, to driving performance through more relevant ad creative and optimized campaign targeting. Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
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Out-of-home advertising has a familiar advantage: people encounter it while doing something they already planned to do. They are walking to work, waiting for a train, heading to a game, or moving through their city. On Modern Marketing and Measurement, we spoke with Chris Grosso, CEO of Intersection, about the harder question for marketers: how to buy those placements efficiently and compare their results with the rest of a media plan.
There Is No Cheat Code in Marketing
Marketers have often been guilty of reaching for a shortcut. Every era seems to produce a new way of trying to work around the system, from hidden text and keyword stuffing to buying followers, clickbait headlines and gaming social algorithms. The tactics change, but the goal is usually the same: find the loophole, beat the platform, get the result faster.
A Very Bearista Christmas
Starbucks’ Bearista is bringing friends for Christmas.
