Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
-
Better Identity Comes From Connected Systems, Not Bigger Platforms
More than half of CMOs say their marketing tech stacks have meaningful gaps. The tempting response is to buy a bigger one. -
Why Independent Agencies Are Moving Ahead in the Programmatic Race – Q&A With Mint Square CEO Christoph Berg
We sat down with Christoph Berg, CEO of MINT Square, to talk about the changing balance of power in the advertising industry, and why accessible programmatic technology is the key to independent agencies thriving in the next era of competition. -
The Marketing Dashboard Is Entering Its AI Phase
To paraphrase an oft-used quote: “Reports on the death of dashboards have been greatly exaggerated.” -
AI Doesn’t Make Agencies Less Relevant. It Makes Them More Necessary.
There’s a familiar refrain happening inside marketing organizations right now: “We need to use more AI.” -
So You Have an MCP Integration. Now What?
For the past year, launching an MCP server has become one of the clearest ways for a company to say, “We’re doing AI.” -
How to Find Authentic Experts in a World of Ai-Generated Content
As AI-generated content floods the internet, how do we know who’s actually an expert anymore? Why businesses need better ways to distinguish genuine human expertise from AI-generated noise. -
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched. -
Turning Inspiration Into Action: How Three Executives Put Kindle Scribe to Work After Advertising Week
As the series concludes, the Kindle Scribe’s role extends from recording the experience to supporting the review afterward. The executives’ routines give that process a concrete shape: revisit the notes, identify the next steps and keep the conversations moving. -
The Difference Between Transparency and Accountability in AI
For brands and agencies, the core question remains: What delivered value relative to its cost, and where should the next dollar go? -
From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas
At Advertising Week New York 2026, Amazon’s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world. -
The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
For three decades, digital advertising has added technology layers in the name of efficiency. The result is a programmatic ecosystem that can be remarkably sophisticated — and remarkably inefficient. -
For Advertising Week Executives, Preparation Starts With Setting Priorities
Three executives describe how they organize their thinking ahead of Advertising Week New York, with the Kindle Scribe serving as a tool for notes, planning and revisions.
LATEST POSTS
-
A Creator Brief Should Make the Next Decision Easier
-
The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season
-
Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union
-
Why Travel Data Matters to Brands That Don’t Sell Travel
-
Simulations Are About to Make Failure Cheap in Advertising
