Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Making Audience Data Work for Agents, Not Just Algorithms
The move toward agentic systems will not happen all at once, but many of its components are already in place. -
The Real Culprit of Agency Tech Debt Isn’t Technical—It’s Cultural
By Sarah Potemkin, Canvas Worldwide, SVP- Managing Director-Performance Media In the mid-1970s, Kodak invented the first digital camera. Decades later, it had already invested in the future—acquiring Ofoto and launching […] -
There Are 15,000 Martech Tools. So Why Do Half of Buyers Have the Wrong Ones?
Martech buying needs to get back to the fundamentals of what a market is supposed to do: connect serious buyers with qualified vendors. -
AW360 Q&A: Orange 142’s Barbara Burnett on Mid-Market Programmatic Today
Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, where spend is going, and how to act on it quickly. -
From Identity to Intelligence: Why Collaborative Data is Marketing’s Next Competitive Frontier
The organisations that will thrive in the next phase of data-driven marketing are not necessarily those with the biggest datasets, but those with the most collaborative and privacy-focused approach to using and connecting them. -
Did CPM Break the Open Web?
We can build a web where creating genuine value for users is the most direct path to sustainable revenue. We know what that looks like. -
Quantum Marketing Demands a New Mindset for Brands
By pairing a flexible mindset with thoughtful, incremental adoption of technology, marketers can move beyond rigid strategies and truly ride the waves of modern consumer behavior. -
Escaping the Race to the Bottom – Why Relevance Must Define Quality
By moving away from black-box buying and using intelligent, transparent AI to embed Relevance into every impression, advertisers can finally escape the race to the bottom. -
Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising
In this environment, success will come down to making smarter decisions: where to invest, where to show up, and how to find real users in a fragmented landscape. -
From Fragmented Channels to Marketplaces: Why Automotive Media Is Finally Catching Up to How Buyers Actually Shop
Automotive media isn’t becoming more effective by adding more channels. It’s becoming more effective by becoming more aligned and eliminating silos. -
The Fragmentation Crisis – Why Integration is Now the #1 Performance Driver
Integration should simplify the stack, not add to it. The goal is fewer systems, fewer dashboards, and fewer reconciliations—without sacrificing visibility or control. -
Pharma Marketing Hasn’t Caught up to Digital yet — and Pretending It Has Is Holding It Back
This is what it would look like for pharma marketing to truly catch up to the rest of digital, not in theory, but in practice.
LATEST POSTS
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What the World Cup Reveals About Effective Sales Promotions
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First Came the Beards, Then Came the Coffee Shops
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Predictive ROI Is Becoming Marketing’s Most Valuable Currency
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AI Is Amazing. Your Ads About It Still Have to Be True.
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The World Cup Proved Trust Is the KPI That Matters For Brand Experiences
