Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work. -
Is the Open Web Dying? It’s Complicated.
Don’t treat agents as a threat to traffic, but as a new audience worth serving. -
AI is Winning the Race but Losing the Room
Winning the race is one thing. Bringing the room with you is another. -
Tech Bros, What Is Your Legacy?
No founder gets to declare his own legacy. Other people decide what remains. -
How Adtech’s Outdated Payment Model Is Holding Back Innovation
The industry has spent a decade reinventing how advertising works. Now it needs a financial infrastructure built for the scale and complexity that innovation has created. -
3 Shifts Publishers Need to Survive AI’s Next Phase
To say that publishers need to run more efficient businesses to survive the next phase of the internet is an understatement. If we do not adapt, the industry risks extinction. -
Why Cookie-Free Is Still Advertisers’ Best Option
For advertisers, there’s never been a better time to decrease their reliance on cookies. -
After Cannes: Three Bets the Ad Industry Needs to Make Before Advertising Week
Cannes isn’t the moment you act. It’s the moment you decide what you’re going to act on. -
You Have the Signals. Do You Have Anything Worth Saying?
Contextual creative in DOOH succeeds by recognizing and reflecting moments that audiences are already collectively experiencing. -
In an Age of Infinite Design, Strategy Becomes the Ultimate Differentiator
Technology may reshape how work gets made, but the future still belongs to those who understand people best. -
Programmatic Broke Publisher Value. It’s Time for the Sell-Side to Strike Back.
Publishers have spent years building trusted brands, loyal audiences and valuable environments. Today, they also need tools to ensure that the value of their premium inventory survives the journey into programmatic marketplaces. -
Cannes Lions 2026: AI Grows up as Advertising Focuses on Real-World Impact
Taken together, the conversations from Cannes Lions 2026 suggest the industry is entering a more mature chapter.
LATEST POSTS
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A Creator Brief Should Make the Next Decision Easier
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The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season
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Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union
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Why Travel Data Matters to Brands That Don’t Sell Travel
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Simulations Are About to Make Failure Cheap in Advertising
