Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Why Cookie-Free Is Still Advertisers’ Best Option
For advertisers, there’s never been a better time to decrease their reliance on cookies. -
After Cannes: Three Bets the Ad Industry Needs to Make Before Advertising Week
Cannes isn’t the moment you act. It’s the moment you decide what you’re going to act on. -
You Have the Signals. Do You Have Anything Worth Saying?
Contextual creative in DOOH succeeds by recognizing and reflecting moments that audiences are already collectively experiencing. -
In an Age of Infinite Design, Strategy Becomes the Ultimate Differentiator
Technology may reshape how work gets made, but the future still belongs to those who understand people best. -
Programmatic Broke Publisher Value. It’s Time for the Sell-Side to Strike Back.
Publishers have spent years building trusted brands, loyal audiences and valuable environments. Today, they also need tools to ensure that the value of their premium inventory survives the journey into programmatic marketplaces. -
Cannes Lions 2026: AI Grows up as Advertising Focuses on Real-World Impact
Taken together, the conversations from Cannes Lions 2026 suggest the industry is entering a more mature chapter. -
Meta’s Shareholder Dissent Is a Warning Label for Advertisers
Platform dominance made media feel simpler. A more pluralised market will make it more interesting, more demanding and, for the best-prepared brands, more valuable. -
Infrastructure Is About to Become the Hottest Topic in Commerce Media
By Nicholas Ward, President & Co-Founder, Koddi Commerce media is entering a new phase. After years of rapid growth, it now accounts for around one in every five dollars spent […] -
It’s Time to Dig Deeper Into Curation to Understand How It Delivers Business Outcomes
The open internet needs to be focused on how technology creates that value, and in a way that matches the simplicity and efficiency of the walled gardens. -
Curation’s Second Act: Rebuilding the Programmatic Supply Chain
By Julie Selman, SVP Head of EMEA, Magnite For years, the programmatic industry has relied on automation to help buyers and sellers transact more efficiently and at greater scale. However, […] -
The Power of the Pocket: How Podcast Advertising Drives Performance
By Arthur Larrey, CEO at Audion Even though podcast advertising has become one of the most deeply embedded media behaviors in the U.S., it’s still often evaluated as a niche […] -
Glasses Provide the Marketing Industry With a Creative Opportunity
With many concerned about job losses due to AI, AR technology has the potential to create new jobs to support the development of AR marketing experiences.
LATEST POSTS
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What the World Cup Reveals About Effective Sales Promotions
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First Came the Beards, Then Came the Coffee Shops
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Predictive ROI Is Becoming Marketing’s Most Valuable Currency
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AI Is Amazing. Your Ads About It Still Have to Be True.
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The World Cup Proved Trust Is the KPI That Matters For Brand Experiences
