TV + STREAMING
Discover how to amplify your message and connect with viewers wherever they are watching.
FEATURED
How Does CTV Reach More than Half of TV’s $100M by 2027?
There’s a reason why companies like Blockboard are taking so much share from the programmatic players utilizing that $9 billion in long tail video. That reason is transparency for buyers.
Inside the Mind of CTV Buyers: Confidence Is Key to Getting the Most From This Channel
Buyers need to be able to lean on their SSP partners for their close relationships to publishers, so trust is key.
AW360 Catches Up with VideoAmp’s Chief Commercial & Growth Officer, Pete Bradbury
Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.
PARTNER CONTENT
PlayersTV and Sony Pictures Team Up for “Bad Boys: Ride or Die” Featuring Maxx Crosby and DeAndre Jordan
Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.
PlayersTV and DIRECTV Expand Athlete-Driven Content with Strategic Partnership
In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.
Transmit and ReachTV Announce Strategic Partnership to Enhance Live Sports Advertising Experience
Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration
LATEST
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Why Fox’s Roku Acquisition Could Reshape the Future of Connected TV Advertising
Fox’s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions. -
3 Factors Making Local a Key Part of Convergent TV
Streaming gets most of the attention in today’s TV landscape, for good reason. -
How Local Media Can Navigate a Tech Stack Change
By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United […]
LATEST POSTS
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What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
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First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
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Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
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AI Is Amazing. Your Ads About It Still Have to Be True.
The lesson: product demonstrations are a legitimate way to show off AI capabilities, but they must accurately depict what ordinary consumers will actually experience.
TV + STREAMING SESSIONS
The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional […]
5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads […]