Advertising Week
  • Follow us on Facebook
  • Follow us on Twitter
  • Follow us on LinkedIn
  • Follow us on Instagram
  • Follow us on YouTube
  • AW Events
    • AWEUROPE 2026
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWASIA 2025
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
  • Resources
    • Trends Reports
Advertising Week
  • AW Events
    • AWEUROPE 2026
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWASIA 2025
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
  • Resources
    • Trends Reports
5 Key Trends You Need to Know About the State of CTV Viewers
  • AI
  • Brands
  • Culture
  • Data
  • Gaming
  • Retail
  • Sightline
  • SMB
  • Sports
  • Storytelling
  • Tech
  • Travel
  • TV
  • Popicon
  • Produ

5 Key Trends You Need to Know About the State of CTV Viewers

One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads and embracing ad-supported models join LG Ad Solutions for 5 trends all advertisers should know about CTV viewers going into the rest of the year.

The Penn District

Tags: TV + Streaming

You May Also Like

The Interpretation Economy and How Brands Compete for Meaning

As AI, social platforms and creators begin answering questions on a company’s behalf, brand leadership has to move upstream

The Conversation Gap in Modern Marketing

People don’t always know exactly what they think the moment they’re asked. An initial response can be valuable, but some of the most useful context emerges later, when there is an opportunity to reflect, clarify or expand on an idea.

Gen Z Doesn’t Need to Hear from You

Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.

Search

The Penn District

LATEST POSTS

  • The Interpretation Economy and How Brands Compete for Meaning

  • The Conversation Gap in Modern Marketing

  • Gen Z Doesn’t Need to Hear from You

  • 3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change

  • Kamal Bhandal, Invisalign

    The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing

LATEST PODCASTS

  • Kamal Bhandal, Invisalign

    The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing

  • Martha Kempner • Writer & Sexuality Expert

  • Designing Mattel’s Accessible UNO deck with Miguel Nieva

SUBSCRIBE FOR UPDATES

global_logo1024

100 Broadway, FL 14
New York, NY 10005
Contact

aw-logo-white@2x
  • social-icon-facebook facebook
  • social-icon-twitter twitter
  • social-icon-linkedin linkedin
  • social-icon-instagram instagram
  • social-icon-youtube youtube
Emerald Logo
© 2026 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSEVENT STANDARDS OF CONDUCTYour Privacy ChoicesTERMS OF USEPRIVACY POLICY