Tag: TV + Streaming

Fox’s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions.

Streaming gets most of the attention in today’s TV landscape, for good reason.  

By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United States has declined sharply, with communities everywhere suffering from increasingly limited coverage. The advertising ecosystem that supports that journalism is facing a similar strain: unpredictable revenue, tight margins, and media…

Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.

The Smart TV Home Screen isn’t just another ad slot. It’s the entry point to the entire CTV experience, guiding  attention, shaping engagement and influencing what viewers do next.

YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.

The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.

Every scene is a potential brand moment. The question is whether you’re in them.

Audio already has the audience and the cultural relevance. Now it’s time for it to earn its performance credentials.

Netflix isn’t betting on any single show to secure its future. It’s betting that habit, built from moments that bring people in and libraries that keep them there, is the most defensible advantage in modern media.

AI shows advertisers how well an ad is understood and which components within the creative are going to appeal to the needs and tastes of the target audience.

In a crowded and competitive media environment, incrementality is becoming a practical way to understand performance — and for marketers prove CTV’s value.

The Olympics no longer signal the future of programmatic. They reinforce its role at the center of premium media.

Continuous, in-context research keeps advertisers close to audiences as viewing habits change, helping them stay a step ahead of what people will watch, share, and buy next.

In 2026, we’ll separate the marketers chasing efficiency from the ones building effectiveness. The difference will come down to who can prove it.

Pinterest saw these forces clearly. Others will follow. The main question now: Who will adapt quickly enough to lead in the Outcomes Era? 

CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.

The next phase of local ad sales won’t involve chasing the newest channel or adopting the latest acronym.

Signals, not segments, will define how we buy media, optimize creative, and measure media going forward.

Display once evolved from fixed placements to programmatic targeting. CTV is evolving in the same way — from static ad pods to dynamic, creative-driven experiences.