TV + Streaming Archives

Contextual Advertising Is a Safe Play – and It’s Getting Even Better With Emotional Intelligence

The message is clear: contextual is no longer a fallback. It is becoming one of the most sophisticated tools in digital advertising – privacy-first, brand-safe, scalable, and now, emotionally intelligent.

Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network

Innovative collaboration creates personalized experiences reaching over 50 million monthly travelers

In Today’s Crowded Streaming Market, Innovative Ads Can Capture Viewer Attention

Innovative ad formats are an opportunity for advertisers to get their message across in new ways, and to avoid disrupting programming as a typical ad break might.

The Key to 2025’s High-Stakes Sprint for Holiday Dollars? Shoppable CTV

The challenge for marketers is to ride the wave, using personalized, shoppable CTV to capture attention within a high-growth vertical.

The Hidden Cost of Being “Safe” in CTV

Unless the industry embraces open collaboration and consistent standards, the default solution will always be centralized intermediary control.

Sports Advertising Wins Are All About Teamwork

Winning a championship is never about one pass or one game; it’s about consistent teamwork across the season. The same is true for data collaboration.

Lights, Camera, Live Action: How to Throw a Tentpole in the Streaming Age

What does it take to reimagine and revitalize the biggest events in pop culture?

The Next Wave of Performance: Redefining CTV, AI, and Cross-Screen Advertising

As TV, digital, and mobile continue to converge, performance marketing is entering a new era — one powered by CTV, AI, and cross-screen connectivity. In this conversation, Jay Freedman, VP of Sales at Viant, explores how connected TV has evolved from a branding play to a measurable performance channel and what this shift means for marketers building strategies across every…

CTV & the Video Revolution: Who Owns the Future of Sight, Sound & Motion?

Video is on track to dominate advertising, with spend projected to reach $220B by 2028—roughly 44% of all ad dollars.

CTV Unlocked: From Fragmented Screens to Unified Insights for Creative Brands

As audiences scatter across screens, how can brands break through the noise?

The Perfect Match: Addressable TV for Maximized Reach and Revenue

A new study from DISH Media reveals how incorporating deterministic addressable TV alongside traditional TV and streaming can deliver substantial gains in both reach and revenue.

The Power of Premium Video: Marketing Principles in Action

In an era of fragmented attention and infinite content, premium video remains one of the most effective tools for marketers to build brands, shape perception, and drive results.

CTV Unlocked: Cultural Moments, Local Audiences, Measurable Impact

In today’s fragmented landscape, CTV is uniquely home to unskippable cultural moments.

State of the CTV: The Intersection of Platforms & Performance

From shifting audience behaviors to the latest advancements in measurement, this session will explore how streaming, social, and data are shaping the way brands connect with viewers — and how success is being defined in this new era.

The Winning Strategy: How Prime Video & Amazon Ads Are Transforming Live Sports

Join us for an exclusive conversation with Amazon Ads and Prime Video leadership as they discuss the intersection of premium content and democratized access to live sports advertising.