RETAIL + COMMERCE
FEATURED
Transforming Shopping Moments into Real Outcomes
Change and disruption is the new normal, but by focusing on creating opportunities on the Open Internet retail marketers can not only keep up, but stay ahead of the curve by creating unique personalised content to already engaged audiences and transform shopping moments into real outcomes.
Why Making it Easier for Subscribers to Cancel is a Winning Subscription Strategy
Understanding consumer behavior and addressing key reasons for cancellations are vital for subscription-based businesses to thrive.
A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have Fared in Tough Economic Waters
As we near the second half of 2024, a few key takeaways come into sharp focus. Economic conditions and consumer preferences are constantly in flux, and marketing strategies must be agile enough to respond.
PARTNER CONTENT
Retail Media: Every Little Touchpoint Helps in Building Brands
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
Where Does Your Brand Fit Best in the Retail Media Map?
While the current retail media landscape is fairly fragmented, we can anticipate rapid progress over the next couple of years.
Retaining the Personal Touch as AI Reinvents Retail
The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?
The 10 Commandments of Retail
In their latest book, uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail.
Why Small and Medium-Sized Businesses Should Be Using Retail Media Networks
For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.
Case Study: Kroger Precision Marketing – Proving the Power of Retail Media at Scale
This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.
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The Next Generation of Media Networks Starts with Infrastructure
As more brands turn customer relationships into media businesses, AI-ready infrastructure will determine which companies can transform audience data into intelligent, measurable commerce experiences. -
From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Recent Articles
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Live Nation Backs New Creator-Economy Company Creator Nation
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
RETAIL SESSIONS
Brand Innovation at the Crossroads of Culture and Technology
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
Retail Media: Every Little Touchpoint Helps in Building Brands
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
AW SHORTS – RETAIL + COMMERCE
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Your Advertiser Has a Question. You Have a Study.
Retail media taught buyers to expect an answer to the thing they actually asked. Most sellers can still only offer a subscription. -
Beyond the AI Hype: How Agents Are Actually Changing Commerce, with Ross Caveille
Agentic commerce may be one of the industry’s favorite new buzzwords, but beneath the hype is a much more practical transformation already taking place across retail media and e-commerce. -
Agentic Commerce Is Getting Real. The Smart Money Is on the Boring Stuff
Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how brands can manage the growing complexity of commerce, media and customer data. -
Why Static Audience Segments Break Down at Christmas
By James Sexton-Barrow, Head of Strategy and Planning at Mobsta Christmas remains one of the biggest moments in the retail calendar, but the way consumers shop for it is becoming […] -
What AI Will Really Change About Shopping, with Justin Sparks of Teads
In this episode of Retail Media Unboxed, we sit down with Justin Sparks, GM of Retail and Commerce Media at Teads, to separate the practical applications of AI in commerce from the hype. -
How Retail Marketers Can Score Straight A’s in the Back-to-School Season
From fashion to sports equipment, technology and more, back-to-school is a big shopping moment for retailers across multiple sectors. With the school shopping season starting earlier than ever, and with increased year-over-year growth anticipated, marketers who do their homework now will receive high marks in Q3 sales. -
3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead. -
Meet the New Consumer: Calculated, Skeptical, and Resilient
To survive 2026 and beyond, the smart move is to pick a side of the spectrum and own it: brands must either be undeniably the best on price, or make their premium worth it through either performance or experience. -
Retail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence’s Leah Logan
In this episode of Retail Media Unboxed, Leah Logan, VP of Retail Media Transformation at Inmar Intelligence, explains why traditional attribution models fail to capture much of today’s consumer journey, particularly as creators become a larger influence on discovery and purchase decisions. -
Fair Game or Fixed Odds? Why Dynamic Pricing Could Break Brand Trust
Dynamic pricing feels problematic when it loses its logic in the eyes of the customer.
latest
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Live Nation Backs New Creator-Economy Company Creator Nation
Live Nation is expanding its involvement in the creator economy, backing a new company designed to acquire, support and scale creator-management firms and adjacent businesses.
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
For three decades, digital advertising has added technology layers in the name of efficiency. The result is a programmatic ecosystem that can be remarkably sophisticated — and remarkably inefficient.
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The Next Generation of Media Networks Starts with Infrastructure
As more brands turn customer relationships into media businesses, AI-ready infrastructure will determine which companies can transform audience data into intelligent, measurable commerce experiences.
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There Is No Such Thing as Creative Wearout
Conventional wisdom goes something like this: you produce a new piece of creative, you put media behind it, and over time the ad progresses through a predictable lifecycle.
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
AI may dominate the Advertising Week schedule, but Neala Brown, Global Head of Data, Measurement & Insights at Teads, wants to hear what happened after companies put it to work.