RETAIL + COMMERCE
FEATURED
Transforming Shopping Moments into Real Outcomes
Change and disruption is the new normal, but by focusing on creating opportunities on the Open Internet retail marketers can not only keep up, but stay ahead of the curve by creating unique personalised content to already engaged audiences and transform shopping moments into real outcomes.
Why Making it Easier for Subscribers to Cancel is a Winning Subscription Strategy
Understanding consumer behavior and addressing key reasons for cancellations are vital for subscription-based businesses to thrive.
A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have Fared in Tough Economic Waters
As we near the second half of 2024, a few key takeaways come into sharp focus. Economic conditions and consumer preferences are constantly in flux, and marketing strategies must be agile enough to respond.
PARTNER CONTENT
Retail Media: Every Little Touchpoint Helps in Building Brands
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
Where Does Your Brand Fit Best in the Retail Media Map?
While the current retail media landscape is fairly fragmented, we can anticipate rapid progress over the next couple of years.
Retaining the Personal Touch as AI Reinvents Retail
The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?
The 10 Commandments of Retail
In their latest book, uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail.
Why Small and Medium-Sized Businesses Should Be Using Retail Media Networks
For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.
Case Study: Kroger Precision Marketing – Proving the Power of Retail Media at Scale
This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.
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Fair Game or Fixed Odds? Why Dynamic Pricing Could Break Brand Trust
Dynamic pricing feels problematic when it loses its logic in the eyes of the customer. -
RCS levels-up the mobile messaging customer experience. Here’s how to use it.
As consumer expectations continue to rise, RCS elevates the entire mobile messaging experience, making it more visual, trusted, interactive, branded and frictionless.
Recent Articles
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What the World Cup Reveals About Effective Sales Promotions
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First Came the Beards, Then Came the Coffee Shops
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Predictive ROI Is Becoming Marketing’s Most Valuable Currency
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AI Is Amazing. Your Ads About It Still Have to Be True.
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The World Cup Proved Trust Is the KPI That Matters For Brand Experiences
RETAIL SESSIONS
Brand Innovation at the Crossroads of Culture and Technology
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
Retail Media: Every Little Touchpoint Helps in Building Brands
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
AW SHORTS – RETAIL + COMMERCE
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A Giant Leap Forward? Why Retail Media’s Next Era Depends on Orchestration
The next era will be built on delivering connected customer experiences. It’s time to break down historical silos and champion integration. -
The Engine of BevAlc Has Always Been Local. The Industry Is Just Starting to Notice.
Independent and regional retailers drive the majority of off-premise transactions in this country. So why are they still treated as a secondary channel? -
Why Supermarkets Deserve a Bigger Role in Media Planning
As advertisers search for more effective, accountable, and attention-rich media environments, supermarkets deserve to be recognised not as a secondary retail touchpoint, but as a core part of modern media planning. -
Retail Media Got Easier to Buy. But Harder to Run.
The companies outperforming in retail media aren’t usually the ones with dramatically different tools. -
The TikTok Shop Halo Effect
Consumer behavior is too ingrained, and the broader commerce ecosystem too entrenched, for any single platform to fully contain the journey. -
Why Influencer Marketing Is the Missing Piece of the Search Puzzle
By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical discipline. A game of algorithms rather than emotion, with the focus firmly on keywords and […] -
Why Seasonal Calendars No Longer Work
Those who cannot move beyond calendar-based marketing are actively losing relevance. -
Retail Media’s Next Growth Phase Won’t Come From More Ad Slots
Durable media businesses own the customer relationship, shape the advertiser relationship, and maintain control over the environments where monetization happens. -
Retail Media Needs DOOH Connectivity
Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate. -
In-Store and Offsite: The Missed Opportunities of European Retail Media
An uneven focus on owned inventory means retailers are failing to maximise opportunities or accommodate the true nature of multi-media buying.
latest
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What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
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First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
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Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
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AI Is Amazing. Your Ads About It Still Have to Be True.
The lesson: product demonstrations are a legitimate way to show off AI capabilities, but they must accurately depict what ordinary consumers will actually experience.
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The World Cup Proved Trust Is the KPI That Matters For Brand Experiences
As marketing continues to evolve, the most successful activations won’t simply create viral moments; they’ll create lasting belief.