RETAIL + COMMERCE
FEATURED
Transforming Shopping Moments into Real Outcomes
Change and disruption is the new normal, but by focusing on creating opportunities on the Open Internet retail marketers can not only keep up, but stay ahead of the curve by creating unique personalised content to already engaged audiences and transform shopping moments into real outcomes.
Why Making it Easier for Subscribers to Cancel is a Winning Subscription Strategy
Understanding consumer behavior and addressing key reasons for cancellations are vital for subscription-based businesses to thrive.
A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have Fared in Tough Economic Waters
As we near the second half of 2024, a few key takeaways come into sharp focus. Economic conditions and consumer preferences are constantly in flux, and marketing strategies must be agile enough to respond.
PARTNER CONTENT
Retail Media: Every Little Touchpoint Helps in Building Brands
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
Where Does Your Brand Fit Best in the Retail Media Map?
While the current retail media landscape is fairly fragmented, we can anticipate rapid progress over the next couple of years.
Retaining the Personal Touch as AI Reinvents Retail
The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?
The 10 Commandments of Retail
In their latest book, uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail.
Why Small and Medium-Sized Businesses Should Be Using Retail Media Networks
For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.
Case Study: Kroger Precision Marketing – Proving the Power of Retail Media at Scale
This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.
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Why Halloween Is a Masterclass in Marketing Treats All Year
It’s easy to point to the cultural license to enjoy a little extra sugar. But look closer, and Halloween teaches a lesson that any indulgence brand can apply: offer people a reward to anticipate, work for and build rituals around, and they’ll revel in justifying it. -
Retailers Don’t Need More Traffic – They Need to Offer Consumers Relevant Experiences
Retailers have no control over market conditions or trimmed budgets, but they can control how well they respond to the people already visiting their websites and stores.
Recent Articles
RETAIL SESSIONS
Brand Innovation at the Crossroads of Culture and Technology
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
Retail Media: Every Little Touchpoint Helps in Building Brands
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
AW SHORTS – RETAIL + COMMERCE
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From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures. -
Winning the Human and the Algorithm, Featuring Laura Sammartino, SVP of Horizon Futures
As AI agents begin playing a bigger role in how consumers discover, compare, and ultimately choose products, retail marketers face a fundamental shift: the customer may no longer be the only audience they need to win. -
Your Advertiser Has a Question. You Have a Study.
Retail media taught buyers to expect an answer to the thing they actually asked. Most sellers can still only offer a subscription. -
Beyond the AI Hype: How Agents Are Actually Changing Commerce, with Ross Caveille
Agentic commerce may be one of the industry’s favorite new buzzwords, but beneath the hype is a much more practical transformation already taking place across retail media and e-commerce. -
Agentic Commerce Is Getting Real. The Smart Money Is on the Boring Stuff
Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how brands can manage the growing complexity of commerce, media and customer data. -
Why Static Audience Segments Break Down at Christmas
By James Sexton-Barrow, Head of Strategy and Planning at Mobsta Christmas remains one of the biggest moments in the retail calendar, but the way consumers shop for it is becoming […] -
What AI Will Really Change About Shopping, with Justin Sparks of Teads
In this episode of Retail Media Unboxed, we sit down with Justin Sparks, GM of Retail and Commerce Media at Teads, to separate the practical applications of AI in commerce from the hype. -
How Retail Marketers Can Score Straight A’s in the Back-to-School Season
From fashion to sports equipment, technology and more, back-to-school is a big shopping moment for retailers across multiple sectors. With the school shopping season starting earlier than ever, and with increased year-over-year growth anticipated, marketers who do their homework now will receive high marks in Q3 sales. -
3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead. -
Meet the New Consumer: Calculated, Skeptical, and Resilient
To survive 2026 and beyond, the smart move is to pick a side of the spectrum and own it: brands must either be undeniably the best on price, or make their premium worth it through either performance or experience.
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Who’s Checking the Media Buy? Featuring Spencer Potts, Precise.ai
Bryan Quinn, CEO and Co-Founder, Shopsense AI, joins us to discuss what it takes to connect the products people see with shopping experiences they actually want to use. From changing fashion preferences to the influence of Yellowstone on his own wardrobe, Bryan brings practical examples and humor to a conversation about product data, advertising relevance, and the budget silos that keep discovery and purchase too far apart.
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What Did That Media Spend Actually Buy?
A campaign can deliver the desired result without settling whether every part of the media buy earned its cost. On Modern Marketing and Measurement, Spencer Potts, Co-Founder and CEO of Precise.ai, makes the case for looking beneath campaign totals to examine the buying decisions that produced them.
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Brands Can Scale Creator Content Without Sacrificing Authenticity
With platforms and technology providers promising easier discovery, faster campaign setup, and more efficient distribution, creator marketing is starting to look more like the rest of digital advertising. For brands managing a growing number of creator relationships and assets, the appeal is obvious. But it also raises a reasonable concern.
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Women’s Sport Needs Support Beyond One-off Ad Campaigns
Every couple of years, the same story plays out in women’s sport. A big event, the Women’s World Cup, the Euros, arrives. Hype builds. Brands announce big-bang sponsorships, campaigns, tie-ups with high-profile sportswomen. If we’re lucky, we get a result like the Lionesses’ win. Then everyone celebrates how far women’s sport has come…and the activity quietly recedes until the next big moment.
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The Agency Growth Trap, Featuring Stephen Brown, CEO of FUSE Create
For Stephen Brown, CEO of FUSE Create, sustainable agency growth isn’t about chasing scale at any cost. It’s about building an organization that never loses sight of what clients actually pay for: exceptional creativity, strategic thinking, and work that delivers results.