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Finding the Balance – The Art & Science of CTV
CTV sits at the intersection of creative storytelling and data-driven precision—but striking the right balance between the two is where the real magic happens.
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Rebooted and Rewired: Taking Transformers to YouTube
Transformers One: New Adventures is more than a web series. It’s a case study in how iconic franchises can evolve through platform-first storytelling and creator-led content.
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From Relevancy to ROAS: Nestlé and Roku Capture Sales With CTV
Relevance is the bridge between awareness and ROAS. Nestlé, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth.
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The Future of Connected TV: Unlocking a New Era of Entertainment and Advertising
Connected TV is transforming the way we watch, discover, and monetize entertainment — but the path forward is far from clear.
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The Home Screen Advantage: CTV’s Most Underrated Asset
As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising.
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Beyond the Break: Redefining Creative on CTV
From pause ads to shoppable moments, new CTV formats are reshaping how viewers experience advertising.
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The Streaming Ad Equation: Balancing Data, Culture, and Impact
Streaming has entered a new era where ad-supported viewing has exploded, programmatic tools have rapidly advanced, and measurement has become more precise than ever.
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Quantifying Curiosity: The Science Behind Interactive CTV Ads
Interactive CTV ads are generating buzz —but are they truly impactful?
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Proving the Platform’s Power with iSpot & Tiktok
TikTok and iSpot teamed up to measure performance across key KPIs — and the results are in!
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A Slam Dunk in IRL: Becoming Unskippable and Unignorable
The brief was simple: how does ESPN score big and become unignorable for its first-ever DTC launch?
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Premium Video’s Exponential Traffic Growth…w/ One Flaw: Defective Currency
The bold-line proof of premium video’s unmatched power to drive exponential traffic into Google Search, DTC e-commerce, and across the full funnel grows stronger each quarter.
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Breaking the Planning Mold: How Agencies Are Rethinking CTV from the Start
The CTV revolution isn’t just about where ads appear…
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From Avoidance to Investment: A New Era of Brand-Safe CTV Advertising
Brand safety on CTV is evolving.
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The YouTube Formula – How to Crack YouTube Ads, Prove It and Scale It
In this session, we will walk you through our process from initial skepticism to full-scale adoption of YouTube Ads
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Why SPO Is the Next Big Opportunity in CTV
Remember that SPO is an ongoing process – you’ll want to regularly review performance metrics, adjust bids and budgets based on performance, and test new inventory sources and partners.
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Navigating TV’s Fluid Audience Era with Data
With the right data strategies in place, the TV advertising industry can mirror the agility of its audiences.
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Gen Z Wants Micro-Transactions for a Tailored Media Experience — and They’re Willing to Pay for It
According to GWI’s insights on Gen Z’s key spending habits, in the world of gaming and digital media, many Gen Zers don’t hesitate to pay for the extras and customization they want.
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Why Retargeting Might Be Tv’s Smartest Entry Point
Digital advertisers are well-versed in the practice of retargeting and the ability to reach consumers who have visited a certain site or looked at a product.
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As Video Trends Pick up Steam, TV’s Potential as an Advertising Channel Grows
While TV has traditionally been viewed as an upper-funnel activity, with the vast reach of broadcasters a perfect vehicle for driving brand awareness, thanks to these initiatives it is now fast becoming a full-funnel proposition.
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Built for the Web, Broken on TV: Rethinking Interactive Ads for the CTV Era
Interactivity on CTV won’t scale on ambition alone. It requires thoughtful design, resilient infrastructure, and a relentless focus on the viewer.
