Breaking the Planning Mold: How Agencies Are Rethinking CTV from the Start
The CTV revolution isn’t just about where ads appear—it’s about how campaigns are built from the ground up. In this session, hear from agency leaders who’ve broken internal silos to create a new, more integrated planning process. From proprietary tools that leverage ACR data to planning platforms that prioritize reach and relevance before activation begins. Join us to discover how forward-thinking teams are reshaping the way CTV campaigns are designed.
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