Where is the Experiential Marketing Heading in 2021?
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ZERO DARK 4/20: The Cannabis Industry’s Covert Mission
Picture this: You’ve just landed your dream job.
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Social Media for Social Good: Can Kindness Scale?
In a world where negativity often dominates our feeds, a quiet revolution is underway—led by creators who use their platforms to uplift, heal, and inspire.
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Culture Can’t Be Bought—But It Can Be Partnered With
In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next.
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Main Character Energy: Building Brands’ Gen Z Follows
With over half of the Gen Z population now shopping inside social apps — and Gen Alpha, raised on ad-free streaming and algorithmic curation, rarely encountering traditional ads at all — the rules of brand engagement are due for a reset.
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Cancer Doesn’t Play Favorites: How Hockey, Pharma, and a Mascot Took It On
Cancer affects everyone, fans, players, families, and entire communities.
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Lights, Camera, Live Action: How to Throw a Tentpole in the Streaming Age
What does it take to reimagine and revitalize the biggest events in pop culture?
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The Next Wave of Performance: Redefining CTV, AI, and Cross-Screen Advertising
As TV, digital, and mobile continue to converge, performance marketing is entering a new era — one powered by CTV, AI, and cross-screen connectivity. In this conversation, Jay Freedman, VP of Sales at Viant, explores how connected TV has evolved from a branding play to a measurable performance channel and what this shift means for marketers building strategies across every…
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Why the Best Marketers Build Their Workflows Around Their Customers
What separates good marketers from great ones? It’s not just data, creativity, or even strategy — it’s an unmatched understanding of their customers.
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The Elite Way: A 1:1 with Chris Crawford, CEO Elite Media
Born in a Harlem apartment, now one of the Inc. 5000’s fastest-growing companies—Elite Media flips the script on what a creative agency can be.
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Leveling Up: Authenticity, Identity, and the Future of Fandom
Gaming is no longer a niche pastime, it’s a cultural crossroads where music, sport, entertainment, and storytelling collide.
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The AI Shift: What Marketers Need to Know Now
AI is changing marketing at an incredible pace, from how campaigns are created to how brands connect with customers.
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The Last Mile: How Out-Of-Home Builds Brands + Drives Growth
OOH is an unmissable, unblockable medium that connects with consumers where decisions happen, on the sidewalk, curb, and corner.
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From Attention to Intent: How AI is Rewriting the System of Brands
For more than two decades, the internet followed a predictable logic.
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Why Horror Marketing Success Shouldn’t Make Hollywood Scared
From cult indies to bigger-budget titles, Horror flicks tout a ferociously engaged fandom – reliably making it out to the theaters to prove that being terrified is a dish best served as a community experience.
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Reach the Gaming Generation: Why Every Brand’s Next Chapter Starts in Play
Gaming isn’t the future, it’s the now. For Gen Alpha and Gen Z, gaming is overtaking streaming and social as the main arena for entertainment, connection, expression and influence.
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Can I Get a Second Opinion on Social Media?
The landscape of major life decisions has shifted dramatically.
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Hollywood’s New Power Players: How Creators Are Driving Box Office Success
Paramount Pictures has made influencer marketing central to its theatrical strategy, using creators to spark cultural moments and drive box office success.
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Interpublic Unveils SheFront, a new IPG Mediabrands Equity Upfront™ forum
In this SheFront Interview, attendees will hear from Carol Haynsworth, Global Chair of Interpublic’s Women’s Leadership Network and leader of a groundbreaking new initiative.
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Do you know the REAL Gen Z?
Gen Z is rewriting the rules of brand engagement, yet many marketers continue to rely on stereotypes.
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Leveraging Moments to Create Moments
This panel will share lessons from a Panera, Digitas, and Variety influencer-driven campaign around one of pop culture’s biggest nights with fashion, style, and croissants.
