The AI Shift: What Marketers Need to Know Now
AI is changing marketing at an incredible pace, from how campaigns are created to how brands connect with customers. In this fireside chat, Jessica Peltz-Zatulove, Founding Partner at Hannah Grey Ventures, shares how she sees AI shaping the future of marketing through both an investor’s lens and her background as a brand strategist.
Jessica will highlight the key AI trends that marketers should have on their radar, how startups are using this technology to create smarter and more personal customer experiences, and what today’s brands can learn from the innovators leading the way.
You May Also Like
Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology
We talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss when someone orders through DoorDash or visits without using their loyalty account.
What Brings a Restaurant Customer Back?
By Becky Johnson, Advertising Week Writer & Podcast Host Most of us have joined a restaurant loyalty program for a deal. We enter a phone number, collect points, and wait […]
Planning Ahead For the Performance Plateau
The most important thing for any performance advertiser to remember is that they are not trying to replicate the past, but are instead trying to deliver the most traffic and performance right now.
