The AI Shift: What Marketers Need to Know Now
AI is changing marketing at an incredible pace, from how campaigns are created to how brands connect with customers. In this fireside chat, Jessica Peltz-Zatulove, Founding Partner at Hannah Grey Ventures, shares how she sees AI shaping the future of marketing through both an investor’s lens and her background as a brand strategist.
Jessica will highlight the key AI trends that marketers should have on their radar, how startups are using this technology to create smarter and more personal customer experiences, and what today’s brands can learn from the innovators leading the way.
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.