Tag: AI

AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.

That success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success.

One of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company’s audience, buying journey and industry.

The next generation of data strategy is not about giving machines more access to data.

For brands with real differentiation and a loyal following, the conclusion is straightforward.

We’re in the early stages of a healthy correction. Agents that remain in the demo stage, looking for a problem to solve, aren’t going to carry value. But continued research and innovation are required, and that’s only possible with brands and agencies continuing to persevere and ask the right questions.

Everyone has access to the same models. The advantage comes from knowing what to build, how to evaluate it, and how to compress the cycle from idea to outcome.

As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web.

The shortlist of brands AI trusts is already being built. The question is whether your brand will be on it.

The future of omnichannel advertising isn’t simply about automation. It’s about connected intelligence.

By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to advertise, publish content, or work with creators. Increasingly, it is becoming something else: a source for AI-generated answers. Try searching Google for product recommendations or buying advice. Whether you’re looking…

By Becky Johnson, Advertising Week Writer & Podcast Host For years, marketers have relied on familiar signals to understand whether their brands were being discovered online. Rankings, clicks, impressions, and traffic have formed the backbone of search measurement. Generative AI has disrupted that model. When answers are created instead of simply retrieved, marketers are left asking a new question: what…

Preparing for agentic AI doesn’t require replacing the entire martech stack. It starts with improving the quality, accessibility, and consistency of consumer intelligence within existing systems.

The lesson: product demonstrations are a legitimate way to show off AI capabilities, but they must accurately depict what ordinary consumers will actually experience.

The market is about to flood with people who can do and starve for people who can direct.

The original promise of marketing was to create value by better understanding people. In the age of AI, this promise can become more precise, more personalized, more effective, and capable of generating shared and tangible value.

Search hasn’t disappeared. But the job of search marketing has fundamentally changed.