Upgrading Non-Alcoholic Drinks to First Class
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Tiktok’s Agentic AI Era Is Here. But Are Advertisers Ready to Hand Over the Keys?
The future of media activation is undeniably moving toward greater automation and agent-led execution.
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AI Is Not the Strategy. Growth Is.
Chan shares new research on consumer trust and explains why the brands that put people first will have the advantage.
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The Most Important Thing About AI Is What It Tells Us We Value
I’m already seeing some of the least engaging advertising of my life out in the world because someone who doesn’t know better—or in some cases, should know better– thinks it looks “good enough”.
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Why AI and Google Discover Volatility Are Forcing Publishers to Rethink Growth
By Hugo Welkers, CEO, Refinery89 The classic list of blue links is an afterthought in Google’s new vision for search. In its most recent annual I/O conference, the tech giant made it clear that it is full steam ahead in creating a zero-click search environment. In addition to AI Mode becoming the default experience, users will soon be able to…
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How Agentic Advertising is Reshaping Audience Data Strategy
By Dharmesh Patel, Global Curation Strategy Lead at OnAudience As agentic AI systems take on more responsibility for campaign optimization and activation, advertisers are paying much closer attention to the quality of the data shaping those decisions. This shift arrives at a delicate time. Consumer behaviour is becoming harder to predict, particularly around seasonal peaks, major sporting events, and sudden…
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Monkeys on Typewriters: Why AI Is Forcing Creativity to Rediscover Its Humanity
The most interesting creative businesses right now aren’t the giant monoliths.
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Creativity and Kindness: Still Undefeated
In the age of AI, human skills win.
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The Architectural Debt of AI: Why Agentic Systems Demand a Foundation First
Technology alone does not create value. Only a solid data foundation can turn AI from a costly experiment into a genuine growth engine.
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Women in AdTech Are Already AI Power Users. Here Is How We Lead From the Front.
The next decade of AI is being built right now, in decisions happening this quarter inside companies whose leaders are reading this piece.
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Share of Search Is Dead. Share of Recommendation Is What Marketers Should Track Now.
By Julian Diep, Paid Acquisition Consultant, Blue Grid Media Only 11% of cited domains overlap between AI engines. That changes everything about how you measure brand visibility. For two decades, marketers had a clean answer to the question is my brand visible. The answer was share of search. You looked at search volume on your brand terms, compared it to…
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The Performance Marketing Playbook Just Expired
This is the part to keep saying out loud to your teams, your CFO, and your board: the foundation we’ve all been operating in is different now, and more changes are coming.
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AI’s Next Challenge Isn’t Technology. It’s Learning How to Work With Humans
The future of marketing is unlikely to belong to either humans or machines alone. Instead, it will belong to organizations that understand how to combine the strengths of both.
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Human First, AI Enhanced
On this episode, I sit down with Steve Bevilacqua, Principal Consultant at Cella by Randstad Digital, for a candid conversation about what AI is actually doing inside marketing organizations today.
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Your Website Is Becoming an AI Landing Page. Are You Ready?
The AI referral moment will not be won in the answer box alone.
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The Bargain That Built the Open Internet Is Failing
If the existing model continues to deteriorate, the answer cannot be to simply hope that the market corrects itself.
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Your Next Customer Might Be a Bot
Start by asking what happens when the customer isn’t in the room.
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When a Platform Automates Away Your Right to Complain
What Google quietly taught marketers about quality control, and the lesson goes well beyond local search.
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AI Search Killed the Click. Intent Didn’t Die.
The marketers who win the zero-click era won’t be the ones with the best schema markup.
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Search On: The Future of Search and AI
Google may lose its crown, and search and marketing, plus story-telling, may become easier and less costly for the small and the bif enterprises.
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What It Actually Takes to Become AI-Ready Across a Global Team
Daily use of custom-built, AI-enhanced workflows and processes will be standard practice across our global workforce by year-end, and EMEA is tracking nicely against the ambition.
