Upgrading Non-Alcoholic Drinks to First Class
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Your Website Is Becoming an AI Landing Page. Are You Ready?
The AI referral moment will not be won in the answer box alone.
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The Bargain That Built the Open Internet Is Failing
If the existing model continues to deteriorate, the answer cannot be to simply hope that the market corrects itself.
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Your Next Customer Might Be a Bot
Start by asking what happens when the customer isn’t in the room.
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When a Platform Automates Away Your Right to Complain
What Google quietly taught marketers about quality control, and the lesson goes well beyond local search.
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AI Search Killed the Click. Intent Didn’t Die.
The marketers who win the zero-click era won’t be the ones with the best schema markup.
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Search On: The Future of Search and AI
Google may lose its crown, and search and marketing, plus story-telling, may become easier and less costly for the small and the bif enterprises.
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What It Actually Takes to Become AI-Ready Across a Global Team
Daily use of custom-built, AI-enhanced workflows and processes will be standard practice across our global workforce by year-end, and EMEA is tracking nicely against the ambition.
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Can We Mitigate the Economic Risks of AI in Digital Advertising?
The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.
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Creativity / AI: Walking the line between PAIN and GAIN
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
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The Future of the Paid Search Marketer
Search marketers must also become experts in the evolving effect of AI on search.
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Three Protocols That Could Turn Programmatic Advertising Into an Agentic Marketplace
Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers.
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AI Didn’t Break Your Operating Model. It Just Proved You Never Built One.
The question isn’t whether your brand is ready for AI. It’s whether your operating model is ready for anything at all.
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ChatGPT’s Rocky Rollout Shows Brands Shouldn’t Rush Into AI Advertising
The audience isn’t going anywhere. The targeting, measurement and self-serve tools will get built because OpenAI can’t scale a real ads business without them.
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Retail Media Needs AI: This Is How to Make It Happen
This is retail media’s own MACH moment, and this shift into open and transformative technologies is essential for those who are serious about making retail media work to its full potential by cutting costs and speeding up innovation.
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SEO to GEO: Best Practices Beyond Basic Optimization
It’s tempting for large, established brands to believe they’re insulated. History suggests otherwise.
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The $1 Trillion Ad Industry Is Flying Blind. AI Twins Can Fix That
The $1 trillion question isn’t how to make more. It’s how to finally know what works.
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AI Gave Everyone the Power to Do. It Didn’t Tell Them What Is Worth Doing
If your AI strategy is not designed to deepen what your organisation uniquely knows, it is not a strategy. It is an efficiency programme looking for a narrative.
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From Clicks to Citations – Building Attribution Infrastructure for AI and LLMs
Publishers may be getting the legal framework, but what they still lack is the measurement layer that tracks what actually happens to their content once it enters an AI system.
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Use AI Search for Long Enough and You Notice Who It Trusts
Although we are not leaving optimisation behind, brands must make a more conscious effort to identify the messages that travel across content.
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Sequoia ID: Reach the Highest-Intent Audience in Digital — at Display Prices
Every new targeting signal follows the same curve. Early movers get premium performance at low competition. Then the market catches up.
