Upgrading Non-Alcoholic Drinks to First Class
-
The Walking Dead of Advertising: Why 66% of Agencies Are Stuck in AI Purgatory
The agencies that move decisively in 2026 will look back on this moment as the inflection point. The ones that don’t will wonder why they missed it.
-
How to Make Your Content AI-Citable: The New Rules of Structure, Social, and Signals
By embedding these questions into your content process, you make every page more likely to surface in AI answers, without sacrificing human readability.
-
Luxury, Reimagined: How AI Experiences Are Elevating the Digital High-End Customer Journey
Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
-
The Agentic Era Is Here – But the Industry Still Has to Earn Its Way Into It
The agentic era is here. The question is, will we shape it with intention, or will we let it shape us?
-
Experts On How to Build Trust Amid Uncertainty
Sandra Sucher, Professor of Management Practice at Harvard Business School, and David Bersoff, Head of Research at the Edelman Trust Institute, join Justin Blake, Executive Director of the Edelman Trust Institute, to discuss their recent article from HBR.org
-
AI Transformation is Poised to Disrupt the Agency Model – How Agencies Can Come Out on Top
The future belongs to those who control and take ownership over their data. For agencies who embrace this in 2026, the future is bright.
-
The Agency of the Future
The forces reshaping agencies are not simply cost-cutting measures, they are a response to how brands market and how consumers behave.
-
The Search Traffic Collapse Is Forcing Publishers to Adapt
The AI search reckoning isn’t a temporary disruption. It’s a permanent restructuring of how audiences discover and consume content.
-
How AI Is Transforming Marketing Measurement
Marketing has always been about creativity, connection, and impact. Today, thanks to AI, it is also about precision.
-
From AI to ROI: Why Customer Trust Is the Ultimate Growth Engine
From AI to ROI, the path is clear. Brands that focus on trust today will be in a strong position, regardless of how technology evolves.
-
Looking forward: How AI is Reshaping Ad Creative and Propelling MMM into a New Era
AI promises to redefine MMM entirely, ushering in an era of live, organic intelligence systems that fundamentally alter the human role in strategic marketing.
-
AI Licensing Helps Publishers, but Won’t Save Them
Publishers have split into two camps: those who license, and those who sue.
-
LEGO’s Smart Bricks Show the Future of Innovation Is Experience, Not Algorithms
In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.
-
Springboards Exposes the Ease and Risks of Large-Scale Generative Models in New ‘Dangers of AI’ Ad
For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.
-
Agentic AI and the Next Evolution of AdTech
The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.
-
LLMs vs SLMs: Why AI Doesn’t Need to Be Expensive to Be Effective
AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.
-
The AI-Native Startup: Why Your Next $10M Round Won’t Triple Your Headcount
The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.
-
Devex’s Raj Kumar On the Trust Test Facing Global Development
Raj Kumar joins Justin Blake for a recap of their time at the World Economic Forum Annual Meeting in Davos.
-
‘Career Ladder’s’ Max Klymenko on Trust, Careers and Creators
Max Klymenko, Creator of “Career Ladder,” joins Edelman Trust Institute Executive Director Justin Blake at the World Economic Forum in Davos to discuss how trust is formed in the creator economy.
-
CES 2026 Confirmed It: Gen Z Doesn’t Care How Smart Your AI Is
CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.
