Upgrading Non-Alcoholic Drinks to First Class
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PepsiCo’s Stephen Kehoe On Building Trust Amid Global Turbulence
Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins from the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility.
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How Agentic Buying Will Rewrite the Agency Business
Agentic buying won’t change agency economics because it’s innovative. It will change them because, built on better data and tighter publisher connections, it delivers outcomes the old stack simply can’t.
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Hedging AI: Four Strategies in Case the AI Boom Goes Bust
The most critical step in prepping for an AI bubble is recognizing what the bubble is: neither a certainty nor a fantasy, but a nontrivial risk.
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Why CMOs Will Need to Think Like Anthropologists in 2026
The successful CMO of 2026 treats culture as a field study. They understand customers as people navigating identity, community, and meaning.
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AI. The Elephant in the Room. And Your Pocket
Steve Stretton, Executive Creative Director for global marketing activation partner, HH Global, explores shifting attitudes towards AI and a new opportunity for brands that need to promote AI capabilities
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Why Branding Still Needs a Human Touch in 2026
To explore where AI enhances branding and where it risks homogenising it, leaders have shared their perspectives on why brand identity still needs a human core.
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The Longest Table’s Maryam Banikarim On Breaking Bread to Rebuild Trust
Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal level.
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Andrew Ng on Separating AI Facts from Fiction
Andrew Ng, founder of Coursera and Deeplearning.AI, joins Edelman CEO Richard Edelman to discuss what it will take to build trust in artificial intelligence at scale.
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2026 Predictions: Curation Will Redraw the Programmatic Map
What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
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Why Building Ethical AI Starts With Paying Artists Properly
AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.
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GEO: Reshaping Digital Visibility
SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.
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Who Will Win the User? The High-Stakes Battle for the AI Interface and Its Impact on Retail Media
The future of retail media hinges on a single question: Who wins the user?
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Why Agentic AI is the Next Customer Experience ROI Breakthrough
Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.
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Stewart “Brittlestar” Reynolds on Trust, Humor, and Staying Relevant
Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention.
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Your Brand is Invisible to AI: A 3-Step Measurement Fix for the Post-Search Era
The age of the “10 blue links” is ending. Here is how to measure your brand’s health when consumers stop searching and start asking.
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From SEO to GEO: Why Discoverability Must Be Rebuilt for an AI-Native Internet
Organizations that adapt early will gain an edge. Those that continue to optimize only for traditional search will find themselves increasingly invisible to the intelligent intermediaries shaping tomorrow’s information ecosystem.
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How Automotive and Transportation Brands Can Transform the Modern Customer Journey With AI
As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.
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Don’t Just Have an AI Strategy, Have a Proprietary Data Strategy
Once everyone has AI, the real advantage for marketers will come from the data no one else has — both their own and their partners’
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Why an Identity Spine Can Help Answer Engines Beat Google in the AI Ad Race
Privacy by Design as a Competitive Edge: Embedding privacy safeguards from the ground up—such as differential privacy mechanisms and zero-knowledge proofs—builds user loyalty.
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AI Is Reshaping Holiday Shopping – Only Brands Who Adapt Will Survive
By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been shaped by familiar habits: Google search, retailer websites, gift guides, email blasts, and the occasional TV spot that nudges a shopper into action. Now, that playbook is undergoing its most dramatic shift in more than a decade. AI search and the rise of agent-driven shopping…
