Tag: AI

The future belongs to those who control and take ownership over their data. For agencies who embrace this in 2026, the future is bright.

The forces reshaping agencies are not simply cost-cutting measures, they are a response to how brands market and how consumers behave.

The AI search reckoning isn’t a temporary disruption. It’s a permanent restructuring of how audiences discover and consume content.

Marketing has always been about creativity, connection, and impact. Today, thanks to AI, it is also about precision.

From AI to ROI, the path is clear. Brands that focus on trust today will be in a strong position, regardless of how technology evolves.

AI promises to redefine MMM entirely, ushering in an era of live, organic intelligence systems that fundamentally alter the human role in strategic marketing.

Publishers have split into two camps: those who license, and those who sue.

In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.

For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.

The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.

AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.

The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.

CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.

Agentic buying won’t change agency economics because it’s innovative. It will change them because, built on better data and tighter publisher connections, it delivers outcomes the old stack simply can’t.

The most critical step in prepping for an AI bubble is recognizing what the bubble is: neither a certainty nor a fantasy, but a nontrivial risk.

The successful CMO of 2026 treats culture as a field study. They understand customers as people navigating identity, community, and meaning.

Steve Stretton, Executive Creative Director for global marketing activation partner, HH Global, explores shifting attitudes towards AI and a new opportunity for brands that need to promote AI capabilities