Upgrading Non-Alcoholic Drinks to First Class
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LEGO’s Smart Bricks Show the Future of Innovation Is Experience, Not Algorithms
In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.
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Springboards Exposes the Ease and Risks of Large-Scale Generative Models in New ‘Dangers of AI’ Ad
For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.
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Agentic AI and the Next Evolution of AdTech
The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.
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LLMs vs SLMs: Why AI Doesn’t Need to Be Expensive to Be Effective
AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.
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The AI-Native Startup: Why Your Next $10M Round Won’t Triple Your Headcount
The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.
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Devex’s Raj Kumar On the Trust Test Facing Global Development
Raj Kumar joins Justin Blake for a recap of their time at the World Economic Forum Annual Meeting in Davos.
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‘Career Ladder’s’ Max Klymenko on Trust, Careers and Creators
Max Klymenko, Creator of “Career Ladder,” joins Edelman Trust Institute Executive Director Justin Blake at the World Economic Forum in Davos to discuss how trust is formed in the creator economy.
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CES 2026 Confirmed It: Gen Z Doesn’t Care How Smart Your AI Is
CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.
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PepsiCo’s Stephen Kehoe On Building Trust Amid Global Turbulence
Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins from the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility.
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How Agentic Buying Will Rewrite the Agency Business
Agentic buying won’t change agency economics because it’s innovative. It will change them because, built on better data and tighter publisher connections, it delivers outcomes the old stack simply can’t.
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Hedging AI: Four Strategies in Case the AI Boom Goes Bust
The most critical step in prepping for an AI bubble is recognizing what the bubble is: neither a certainty nor a fantasy, but a nontrivial risk.
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Why CMOs Will Need to Think Like Anthropologists in 2026
The successful CMO of 2026 treats culture as a field study. They understand customers as people navigating identity, community, and meaning.
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AI. The Elephant in the Room. And Your Pocket
Steve Stretton, Executive Creative Director for global marketing activation partner, HH Global, explores shifting attitudes towards AI and a new opportunity for brands that need to promote AI capabilities
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Why Branding Still Needs a Human Touch in 2026
To explore where AI enhances branding and where it risks homogenising it, leaders have shared their perspectives on why brand identity still needs a human core.
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The Longest Table’s Maryam Banikarim On Breaking Bread to Rebuild Trust
Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal level.
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Andrew Ng on Separating AI Facts from Fiction
Andrew Ng, founder of Coursera and Deeplearning.AI, joins Edelman CEO Richard Edelman to discuss what it will take to build trust in artificial intelligence at scale.
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2026 Predictions: Curation Will Redraw the Programmatic Map
What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
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Why Building Ethical AI Starts With Paying Artists Properly
AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.
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GEO: Reshaping Digital Visibility
SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.
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Who Will Win the User? The High-Stakes Battle for the AI Interface and Its Impact on Retail Media
The future of retail media hinges on a single question: Who wins the user?
