Raj Kumar, President and Editor-in-Chief of Devex, joins Justin Blake, Executive Director of the Edelman Trust Institute, for a recap of their time at the World Economic Forum Annual Meeting in Davos. Raj and Justin discuss the state of trust in NGOs, shifts in development finance, the impact of misinformation, and how AI could reshape the capacity to deliver in underserved communities.
What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?
Oak View Group’s new partnership with BIG Digital points to a broader shift in sports and live entertainment, as venues turn physical spaces into flexible media environments capable of delivering fan engagement, sponsor activation and measurable value long after audiences walk through the doors.
The most successful campaigns will consider how fans move through their day, where they gather, what information they’re looking for, and how brands can contribute to those experiences in ways that feel authentic rather than intrusive.