Tag: AI

We have spent years teaching AI to sound human. The next step is teaching it something far more valuable: humility.

As we enter 2026, one thing is clear. AI may be the engine of modern marketing, but data is the driver’s seat. Those who own it, protect it, and understand its value will lead the way.

What the industry needs to do is to create brand governance measurement so that we have a similar language and framework for this idea.

As large language models evolve from summarizing content to performing actions, publishers’ monetization models must evolve too.

The bigger task is strategic: Atlas ushers in the cognitive internet, where brand visibility depends on how clearly you can be read, reasoned with and recommended. The only question is, who will be ready first?

The next phase of AI-driven marketing will be defined by who has the best data.

There’s still plenty of creative voices in the industry who think embracing AI is like joining the dark side.

Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data.

If we use our new skills and tools, combined with great strategy, surprising ideas and expert craft, maybe we can get better and faster at making…you know, things people are actually interested in.

Teams that survive won’t be the ones with the most experience or fanciest portfolios. Original thinking, quick adaptation, and creative edge will matter more than tools. AI won’t replace creative talent.

As AI continues to transform this industry, companies need to prepare their teams to thrive in an AI advertising era not just from the top down, but from the bottom up as well.

We sat down with Chris Hogg, Chief Revenue Officer at Lotame, to talk about what’s new and what isn’t with AI, why a consistent identity strategy is essential for leveraging the technology, and what marketers should be putting in their data portfolio.

The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.

If AI is a new engine of creative output, the (human) creative must become the emotional alchemist whose role it is to transform raw data into gold.

In a world where AI is perfecting every brand’s grammar, who’s perfecting your brand’s personality?

Platforms like Cinco’s AI Experience Room are paving the way, merging the scale of digital with the warmth of human-like conversation.