Upgrading Non-Alcoholic Drinks to First Class
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Why Agentic AI is the Next Customer Experience ROI Breakthrough
Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.
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Stewart “Brittlestar” Reynolds on Trust, Humor, and Staying Relevant
Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention.
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Your Brand is Invisible to AI: A 3-Step Measurement Fix for the Post-Search Era
The age of the “10 blue links” is ending. Here is how to measure your brand’s health when consumers stop searching and start asking.
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From SEO to GEO: Why Discoverability Must Be Rebuilt for an AI-Native Internet
Organizations that adapt early will gain an edge. Those that continue to optimize only for traditional search will find themselves increasingly invisible to the intelligent intermediaries shaping tomorrow’s information ecosystem.
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How Automotive and Transportation Brands Can Transform the Modern Customer Journey With AI
As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.
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Don’t Just Have an AI Strategy, Have a Proprietary Data Strategy
Once everyone has AI, the real advantage for marketers will come from the data no one else has — both their own and their partners’
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Why an Identity Spine Can Help Answer Engines Beat Google in the AI Ad Race
Privacy by Design as a Competitive Edge: Embedding privacy safeguards from the ground up—such as differential privacy mechanisms and zero-knowledge proofs—builds user loyalty.
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AI Is Reshaping Holiday Shopping – Only Brands Who Adapt Will Survive
By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been shaped by familiar habits: Google search, retailer websites, gift guides, email blasts, and the occasional TV spot that nudges a shopper into action. Now, that playbook is undergoing its most dramatic shift in more than a decade. AI search and the rise of agent-driven shopping…
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The Case for Doubt: What AI Can Learn from Humans
We have spent years teaching AI to sound human. The next step is teaching it something far more valuable: humility.
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The New Competitive Edge in AI Driven Marketing: Data Quality & Ownership
As we enter 2026, one thing is clear. AI may be the engine of modern marketing, but data is the driver’s seat. Those who own it, protect it, and understand its value will lead the way.
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World Economic Forum’s Daniel Dobrygowski on What It Takes to Trust AI
World Economic Forum’s Daniel Dobrygowski joins Edelman’s Sat Dayal to discuss the global trust gaps highlighted in the new Edelman Trust Barometer Flash Poll on AI.
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Brand Governance Is the Most Boring Idea That Will Save You Millions
What the industry needs to do is to create brand governance measurement so that we have a similar language and framework for this idea.
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Why Every Publisher Needs Its Own AI Experiences
As large language models evolve from summarizing content to performing actions, publishers’ monetization models must evolve too.
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The Battle for the Homescreen: A Brand Playbook for the AI Interface Age
The bigger task is strategic: Atlas ushers in the cognitive internet, where brand visibility depends on how clearly you can be read, reasoned with and recommended. The only question is, who will be ready first?
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What “Good Data” Really Means in the Age of AI
The next phase of AI-driven marketing will be defined by who has the best data.
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What Darth Vader Taught Us About AI
There’s still plenty of creative voices in the industry who think embracing AI is like joining the dark side.
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Ad Tech’s New Land Grab: Why Data Is the Only Durable Asset in the AI Age
Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data.
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Building Trust and Protecting Integrity in Advertising After AI
Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin.
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We Don’t Want to Live in a World With Three Boobs, Six Fingers and Zero Ideas
If we use our new skills and tools, combined with great strategy, surprising ideas and expert craft, maybe we can get better and faster at making…you know, things people are actually interested in.
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AI Won’t Replace Creative Talent, But It Will Expose the Lack of It
Teams that survive won’t be the ones with the most experience or fanciest portfolios. Original thinking, quick adaptation, and creative edge will matter more than tools. AI won’t replace creative talent.
