On this episode of AI: Machine Made Marketing, we’re joined by Oz Etzioni, CEO & Cofounder at Clinch. Oz explains why AI is exposing the cracks in marketing instead of fixing them. We also talk about connecting creative and media, making every campaign a learning opportunity, and why rebuilding your workflow matters more than adding another AI platform.
In this episode of Wellness, Work & Wellbeing, we’re joined by Chuck Meehan, Chief Creative Officer at Pavone Group, to discuss the storytelling behind Penn State Health’s Breakthrough Medicine Lives Here campaign.
Healthcare advertising has a tendency to look the same. Doctors walking through hallways, impressive medical equipment, lists of specialties, and awards that are supposed to convince us we’re in good hands. None of those things are unimportant, but when every hospital leads with the same message, how is anyone supposed to tell the difference?
In this AW360 Q&A, David Wellard, Managing Director UK at Zoom Media, explores why advertisers remain cautious, how first-party data and high-attention environments are changing the measurement conversation, and what the industry must do to make DOOH an indispensable part of the modern media mix.