Today we are joined by Rebecca Sykes, Partner and Head of AI at Brandtech Group. We talk about taking the repetitive & mundane work out of marketing so people have more time to think, why AI should create opportunity instead of simply cutting costs, what agentic AI actually changes, and why the brands that come out ahead will be the ones that change their culture, not just their technology.
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.