This week we’re joined by Chan Suh, Senior Partner and Chief Digital Officer at Prophet. We talk about why AI is changing business the way the web once did, why measuring AI adoption misses the point, and how companies can move beyond endless pilots to create real growth. Chan also shares new research on consumer trust and explains why the brands that put people first will have the advantage.
Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.
We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next.