Lights, Camera, Live Action: How to Throw a Tentpole in the Streaming Age
What does it take to reimagine and revitalize the biggest events in pop culture? Join us as we explore the power of live tentpoles in today’s media landscape, how to reinvent fan favorites, the ways to maintain the creative integrity of a show while incorporating brand integrations and sponsorships, and how to approach live events and fan engagement through the lens of streaming.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.