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Lights, Camera, Live Action: How to Throw a Tentpole in the Streaming Age
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Lights, Camera, Live Action: How to Throw a Tentpole in the Streaming Age

What does it take to reimagine and revitalize the biggest events in pop culture? Join us as we explore the power of live tentpoles in today’s media landscape, how to reinvent fan favorites, the ways to maintain the creative integrity of a show while incorporating brand integrations and sponsorships, and how to approach live events and fan engagement through the lens of streaming.

The Penn District

Tags: AWNewYork 2025 Sessions, TV + Streaming

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LATEST POSTS

  • Designing Mattel’s Accessible UNO deck with Miguel Nieva

  • Behind the Feed: Emily Kosinski on Building Toward a Six-Figure Following, Motherhood, and What It Really Takes to Turn Content Into Income

  • The New Crocs Mascot is More Like a Sitcom Character Than Traditional Mascot: Here’s Why

  • You Did Everything Right But ChatGPT Picked Your Competitor

  • Why Clients Need to Get on Board with New Channels

LATEST PODCASTS

  • Designing Mattel’s Accessible UNO deck with Miguel Nieva

  • Behind the Feed: Emily Kosinski on Building Toward a Six-Figure Following, Motherhood, and What It Really Takes to Turn Content Into Income

  • How Dreamforce Became a Global Icon in Brand Marketing | Erin Oles, Salesforce

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