The Next Wave of Performance: Redefining CTV, AI, and Cross-Screen Advertising
As TV, digital, and mobile continue to converge, performance marketing is entering a new era — one powered by CTV, AI, and cross-screen connectivity. In this conversation, Jay Freedman, VP of Sales at Viant, explores how connected TV has evolved from a branding play to a measurable performance channel and what this shift means for marketers building strategies across every screen.
Jay will unpack how identity, context, and addressability are transforming modern media planning, how AI is moving from hype to practical impact, and what “performance” really means in 2025. Expect an inside look at how leading brands are adapting to the changing definition of success in a world where every screen is a TV screen.
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