Hollywood’s New Power Players: How Creators Are Driving Box Office Success
Paramount Pictures has made influencer marketing central to its theatrical strategy, using creators to spark cultural moments and drive box office success. Over the past three years, Paramount and QYOU Media have launched innovative campaigns for A Quiet Place: Day One, Smile 2, and Mission: Impossible- The Final Reckoning. By leveraging the right influencers and platform-native storytelling, the studio has proven that creators are more than amplifiers – they’re key storytellers who can ignite global fan bases and drive ticket sales. Moderated by reporter Emmy Liederman, this panel brings together Brandon Nichols, VP of Digital Marketing at Paramount Pictures, Glenn Ginsburg, President of QYOU Media, and creator Joe Mele (30M+ followers) to discuss how studios are fusing cinematic storytelling with creator innovation. Together, they’ll reveal how these collaborations are sparking cultural moments and delivering real-world results in the entertainment space.
You May Also Like
Gen Z Doesn’t Need to Hear from You
Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.
3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.
The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing
We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next.
