Hollywood’s New Power Players: How Creators Are Driving Box Office Success

Paramount Pictures has made influencer marketing central to its theatrical strategy, using creators to spark cultural moments and drive box office success. Over the past three years, Paramount and QYOU Media have launched innovative campaigns for A Quiet Place: Day One, Smile 2, and Mission: Impossible- The Final Reckoning. By leveraging the right influencers and platform-native storytelling, the studio has proven that creators are more than amplifiers – they’re key storytellers who can ignite global fan bases and drive ticket sales. Moderated by reporter Emmy Liederman, this panel brings together Brandon Nichols, VP of Digital Marketing at Paramount Pictures, Glenn Ginsburg, President of QYOU Media, and creator Joe Mele (30M+ followers) to discuss how studios are fusing cinematic storytelling with creator innovation. Together, they’ll reveal how these collaborations are sparking cultural moments and delivering real-world results in the entertainment space.

Tags: AWNewYork 2025 Sessions, Brands + Marketers

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.