Interpublic Unveils SheFront, a new IPG Mediabrands Equity Upfront™ forum
In this SheFront Interview, attendees will hear from Carol Haynsworth, Global Chair of Interpublic’s Women’s Leadership Network and leader of a groundbreaking new initiative. Launching November 13 as part of IPG Mediabrands’s 5th Annual Equity Upfront™, the SHEfront is designed as a forum to recognize the power and influence of women—across every life stage, intersection, and corner of the globe. By centering multigenerational and intersectional perspectives, the initiative helps brands invest in women with intentionality and authenticity. SheFront also introduces four women-owned media platforms, connecting them with brands prepared to grow their commitment to reaching this audience. This session provides an inside look at how Interpublic’s DEI & Social Impact team is creating industry-wide impact through equity-driven innovation.
You May Also Like
The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities.
Is AI Pushback Driving User Acquisition Away From the Platforms?
As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web.
The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.