Interpublic Unveils SheFront, a new IPG Mediabrands Equity Upfront™ forum
In this SheFront Interview, attendees will hear from Carol Haynsworth, Global Chair of Interpublic’s Women’s Leadership Network and leader of a groundbreaking new initiative. Launching November 13 as part of IPG Mediabrands’s 5th Annual Equity Upfront™, the SHEfront is designed as a forum to recognize the power and influence of women—across every life stage, intersection, and corner of the globe. By centering multigenerational and intersectional perspectives, the initiative helps brands invest in women with intentionality and authenticity. SheFront also introduces four women-owned media platforms, connecting them with brands prepared to grow their commitment to reaching this audience. This session provides an inside look at how Interpublic’s DEI & Social Impact team is creating industry-wide impact through equity-driven innovation.
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.