Cancer Doesn’t Play Favorites: How Hockey, Pharma, and a Mascot Took It On
Cancer affects everyone, fans, players, families, and entire communities. That’s why an unlikely roster came together: a global pharma brand, an NHL team, a leading scientist, and even a mascot. In this one‑of‑a‑kind panel, they’ll reveal how they joined forces to break through the noise, inspire screenings, and bring hope and humor to a topic that touches us all.
It’s proof that when the worlds of sports, science, and storytelling collide, the fight against cancer gets a lot stronger and a lot more human.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
