Cancer Doesn’t Play Favorites: How Hockey, Pharma, and a Mascot Took It On
Cancer affects everyone, fans, players, families, and entire communities. That’s why an unlikely roster came together: a global pharma brand, an NHL team, a leading scientist, and even a mascot. In this one‑of‑a‑kind panel, they’ll reveal how they joined forces to break through the noise, inspire screenings, and bring hope and humor to a topic that touches us all.
It’s proof that when the worlds of sports, science, and storytelling collide, the fight against cancer gets a lot stronger and a lot more human.
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