AW360 Live Podcast: Ashwin Navin, CEO & Co-Founder, Samba TV
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Why Brands Need to Design Systems, Not Products
In this new era, the brands that will thrive won’t simply have the best product. They’ll have the strongest brand system.
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Klick Health Acquires Oxford PharmaGenesis, Bringing Together Unsurpassed Scientific-to-Commercial Capabilities for Life Sciences Clients
Bonded by breakthroughs and a laser focus on their people and clients, leading independent agencies join forces to deliver accelerated commercial success through broadened medical affairs and communications, market access, and RWE/HEOR offerings; the most advanced degree holders; expanded global reach; and the best workplace culture around
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GenAI Search: What Healthcare Marketers Need to Know
Understanding where GenAI Search fits in the funnel, keeping governance at the forefront, and having SEO and SEM strategies designed to reach consumers at both the top and bottom of the funnel, will support success in the AI era.
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Cancer Doesn’t Play Favorites: How Hockey, Pharma, and a Mascot Took It On
Cancer affects everyone, fans, players, families, and entire communities.
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From Impressions to Appointments: Redefining Healthcare Marketing Results
City of Hope, one of the nation’s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network.
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Mental Health Matters: Kenneth Cole & The Mental Health Coalition
We need to work together to empower access to vital resources and necessary support for all.
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Health for All: How Everyone in Advertising Can Make a Difference in Health
In health, medical education, med comms and access teams are unsung heroes that underpin our drive to promote access to healthcare. When we marry those skillsets with creativity, our ability to maximize science and improve health outcomes increases.
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