From Impressions to Appointments: Redefining Healthcare Marketing Results
City of Hope, one of the nation’s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network. Their campaign went beyond reach to inspire action—driving new patient signups and healthcare professional referrals. The breakthrough: directly tying media to measurable results. This session will spark ideas for marketers to prove impact, embrace new channels, and turn bold strategies into measurable growth.
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
