ZERO DARK 4/20: The Cannabis Industry’s Covert Mission
Picture this: You’ve just landed your dream job. You’ve got the budget, the tools, the team, and a killer brief. But there’s a catch — you can’t show or even name the product you’re selling.
Welcome to the world of cannabis.
Like Navy SEALs on a covert mission, cannabis brands and marketers operate in the shadows — navigating ever-shifting regulations, federal restrictions, and cultural stigma. Every campaign requires stealth, strategy, and innovation under pressure. In this session, we’ll explore how cannabis brands are redefining creativity, connecting with consumers, and driving loyalty in one of the most legally complex industries out there.
Because when the rules don’t apply, the real innovators learn to rewrite the playbook.
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