Premium Video’s Exponential Traffic Growth…w/ One Flaw: Defective Currency
The bold-line proof of premium video’s unmatched power to drive exponential traffic into Google Search, DTC e-commerce, and across the full funnel grows stronger each quarter. VAB’s stats and insights show scaled audiences converting into motivated buyers in dramatic ways. But 2025 revealed one critical weakness: a “new” currency from a legacy provider showing steep declines in premium video impressions—believed to be data defects, not real audience loss. VAB uncovers the truth in this compelling “state of” traffic-driving.
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