The Future of Connected TV: Unlocking a New Era of Entertainment and Advertising
Connected TV is transforming the way we watch, discover, and monetize entertainment — but the path forward is far from clear. As ad-supported streaming moves to center stage, the industry faces critical questions around fragmentation, transparency, competing agendas, and AI.
In this timely panel discussion, senior voices representing the full spectrum of the CTV ecosystem come together to explore the future of television. Moderated by Matthew Henick, SVP of Ventura TV OS at The Trade Desk, the session promises a candid exploration of the challenges facing the industry, alongside the collaborative opportunities that could reshape entertainment and the advertising that helps fund it and bring it to a wider audience.
You May Also Like
From Funnel to Feedback Loop: The New Advertising Playbook for Game Growth
As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.
The GTA 6 Temptation: Why Relevance, Not Imitation, Will Help Brands Win Gaming’s Biggest Moment
Not every conversation needs a branded social post. Not every audience needs to be interrupted with a brand trying to prove that it understands the culture.
Tough Love: What Brand Clients Wish Their Agencies Knew
Healthy relationships require consistent work. AI is accelerating and amplifying everything – the good, the bad and the ugly.
