CTV & the Video Revolution: Who Owns the Future of Sight, Sound & Motion?
Video is on track to dominate advertising, with spend projected to reach $220B by 2028—roughly 44% of all ad dollars. The explosion of CTV, AVOD, social video, and live sports is fragmenting how audiences engage with content and how brands must allocate budgets. At the same time, AI is reshaping targeting, measurement, and creative optimization, raising both new opportunities and new risks. In this fireside chat, MediaRadar CEO Matt Krepsik explores how marketers can adapt to this video-first era: unifying data across linear, streaming, and social platforms; building outcome-based measurement frameworks; and finding balance between UGC, live sports, and premium programming. Attendees will walk away with practical strategies for thriving in a shifting media ecosystem—one where sight, sound, and motion continue to define the most powerful connections between brands and audiences.
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