CTV & the Video Revolution: Who Owns the Future of Sight, Sound & Motion?
Video is on track to dominate advertising, with spend projected to reach $220B by 2028—roughly 44% of all ad dollars. The explosion of CTV, AVOD, social video, and live sports is fragmenting how audiences engage with content and how brands must allocate budgets. At the same time, AI is reshaping targeting, measurement, and creative optimization, raising both new opportunities and new risks. In this fireside chat, MediaRadar CEO Matt Krepsik explores how marketers can adapt to this video-first era: unifying data across linear, streaming, and social platforms; building outcome-based measurement frameworks; and finding balance between UGC, live sports, and premium programming. Attendees will walk away with practical strategies for thriving in a shifting media ecosystem—one where sight, sound, and motion continue to define the most powerful connections between brands and audiences.
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
