CTV Unlocked: From Fragmented Screens to Unified Insights for Creative Brands
As audiences scatter across screens, how can brands break through the noise? This panel brings together storytellers, media experts, and measurement innovators to reveal how CTV is changing the game. From premium content placement to creative impact and cross-channel connections, discover the new ways brands can engage, measure, and grow.
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Welcome To Retirement, Professor Burke
After 16 years of educating countless consumers about the importance of being properly insured, Professor Burke has traded in his suit and tie for a lei, sunglasses, and fruity drinks served up in coconuts. The Farmers Insurance spokescharacter, played by actor J.K. Simmons, is officially in retirement.
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
