Tag: Tech

For advertisers, there’s never been a better time to decrease their reliance on cookies.

Cannes isn’t the moment you act. It’s the moment you decide what you’re going to act on.

Contextual creative in DOOH succeeds by recognizing and reflecting moments that audiences are already collectively experiencing.

Publishers have spent years building trusted brands, loyal audiences and valuable environments. Today, they also need tools to ensure that the value of their premium inventory survives the journey into programmatic marketplaces.

Taken together, the conversations from Cannes Lions 2026 suggest the industry is entering a more mature chapter.

Platform dominance made media feel simpler. A more pluralised market will make it more interesting, more demanding and, for the best-prepared brands, more valuable.

By Nicholas Ward, President & Co-Founder, Koddi Commerce media is entering a new phase. After years of rapid growth, it now accounts for around one in every five dollars spent by U.S. advertisers. Brands have been drawn to commerce media for its targeting, ability to drive incremental sales and robust reporting. These are the playing fields on which the various…

The open internet needs to be focused on how technology creates that value, and in a way that matches the simplicity and efficiency of the walled gardens.

By Julie Selman, SVP Head of EMEA, Magnite For years, the programmatic industry has relied on automation to help buyers and sellers transact more efficiently and at greater scale. However, as the ecosystem matures, the realities of signal loss, supply chain complexity, and rising performance expectations have prompted the industry to take a closer look at how programmatic buying delivers…

By Arthur Larrey, CEO at Audion Even though podcast advertising has become one of the most deeply embedded media behaviors in the U.S., it’s still often evaluated as a niche awareness channel rather than a core performance environment. But that disconnect is becoming increasingly difficult to justify. By some estimates, 58% of Americans are now monthly podcast consumers, spending 773…

With many concerned about job losses due to AI, AR technology has the potential to create new jobs to support the development of AR marketing experiences.

The move toward agentic systems will not happen all at once, but many of its components are already in place.

By Sarah Potemkin, Canvas Worldwide, SVP- Managing Director-Performance Media In the mid-1970s, Kodak invented the first digital camera. Decades later, it had already invested in the future—acquiring Ofoto and launching products like the Kodak EasyShare One. And yet, Kodak chose to protect the high margins of its film business rather than fully commit to digital. This wasn’t a failure of…

Martech buying needs to get back to the fundamentals of what a market is supposed to do: connect serious buyers with qualified vendors.

Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, where spend is going, and how to act on it quickly.

The organisations that will thrive in the next phase of data-driven marketing are not necessarily those with the biggest datasets, but those with the most collaborative and privacy-focused approach to using and connecting them.

We can build a web where creating genuine value for users is the most direct path to sustainable revenue. We know what that looks like.

By pairing a flexible mindset with thoughtful, incremental adoption of technology, marketers can move beyond rigid strategies and truly ride the waves of modern consumer behavior.

By moving away from black-box buying and using intelligent, transparent AI to embed Relevance into every impression, advertisers can finally escape the race to the bottom.