aw-wizard-logo
-
Turning Inspiration Into Action: How Three Executives Put Kindle Scribe to Work After Advertising Week
As the series concludes, the Kindle Scribe’s role extends from recording the experience to supporting the review afterward. The executives’ routines give that process a concrete shape: revisit the notes, identify the next steps and keep the conversations moving.
-
The Difference Between Transparency and Accountability in AI
For brands and agencies, the core question remains: What delivered value relative to its cost, and where should the next dollar go?
-
From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas
At Advertising Week New York 2026, Amazon’s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.
-
The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
For three decades, digital advertising has added technology layers in the name of efficiency. The result is a programmatic ecosystem that can be remarkably sophisticated — and remarkably inefficient.
-
For Advertising Week Executives, Preparation Starts With Setting Priorities
Three executives describe how they organize their thinking ahead of Advertising Week New York, with the Kindle Scribe serving as a tool for notes, planning and revisions.
-
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
-
Is the Open Web Dying? It’s Complicated.
Don’t treat agents as a threat to traffic, but as a new audience worth serving.
-
AI is Winning the Race but Losing the Room
Winning the race is one thing. Bringing the room with you is another.
-
Tech Bros, What Is Your Legacy?
No founder gets to declare his own legacy. Other people decide what remains.
-
How Adtech’s Outdated Payment Model Is Holding Back Innovation
The industry has spent a decade reinventing how advertising works. Now it needs a financial infrastructure built for the scale and complexity that innovation has created.
-
3 Shifts Publishers Need to Survive AI’s Next Phase
To say that publishers need to run more efficient businesses to survive the next phase of the internet is an understatement. If we do not adapt, the industry risks extinction.
-
Why Cookie-Free Is Still Advertisers’ Best Option
For advertisers, there’s never been a better time to decrease their reliance on cookies.
-
After Cannes: Three Bets the Ad Industry Needs to Make Before Advertising Week
Cannes isn’t the moment you act. It’s the moment you decide what you’re going to act on.
-
You Have the Signals. Do You Have Anything Worth Saying?
Contextual creative in DOOH succeeds by recognizing and reflecting moments that audiences are already collectively experiencing.
-
In an Age of Infinite Design, Strategy Becomes the Ultimate Differentiator
Technology may reshape how work gets made, but the future still belongs to those who understand people best.
-
Programmatic Broke Publisher Value. It’s Time for the Sell-Side to Strike Back.
Publishers have spent years building trusted brands, loyal audiences and valuable environments. Today, they also need tools to ensure that the value of their premium inventory survives the journey into programmatic marketplaces.
-
Cannes Lions 2026: AI Grows up as Advertising Focuses on Real-World Impact
Taken together, the conversations from Cannes Lions 2026 suggest the industry is entering a more mature chapter.
-
Meta’s Shareholder Dissent Is a Warning Label for Advertisers
Platform dominance made media feel simpler. A more pluralised market will make it more interesting, more demanding and, for the best-prepared brands, more valuable.
-
Infrastructure Is About to Become the Hottest Topic in Commerce Media
By Nicholas Ward, President & Co-Founder, Koddi Commerce media is entering a new phase. After years of rapid growth, it now accounts for around one in every five dollars spent by U.S. advertisers. Brands have been drawn to commerce media for its targeting, ability to drive incremental sales and robust reporting. These are the playing fields on which the various…
-
It’s Time to Dig Deeper Into Curation to Understand How It Delivers Business Outcomes
The open internet needs to be focused on how technology creates that value, and in a way that matches the simplicity and efficiency of the walled gardens.
