Tag: Tech

Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, where spend is going, and how to act on it quickly.

The organisations that will thrive in the next phase of data-driven marketing are not necessarily those with the biggest datasets, but those with the most collaborative and privacy-focused approach to using and connecting them.

We can build a web where creating genuine value for users is the most direct path to sustainable revenue. We know what that looks like.

By pairing a flexible mindset with thoughtful, incremental adoption of technology, marketers can move beyond rigid strategies and truly ride the waves of modern consumer behavior.

By moving away from black-box buying and using intelligent, transparent AI to embed Relevance into every impression, advertisers can finally escape the race to the bottom.

In this environment, success will come down to making smarter decisions: where to invest, where to show up, and how to find real users in a fragmented landscape.

Automotive media isn’t becoming more effective by adding more channels. It’s becoming more effective by becoming more aligned and eliminating silos.

Integration should simplify the stack, not add to it. The goal is fewer systems, fewer dashboards, and fewer reconciliations—without sacrificing visibility or control.

This is what it would look like for pharma marketing to truly catch up to the rest of digital, not in theory, but in practice.

In the here and now, the challenges and opportunities around interoperability will continue to shape open web advertising’s supply chain and the priorities of those who operate within it.

The infrastructure for performance-driven programmatic is already here. The question for 2026 isn’t whether performance partnerships will redefine the ecosystem; it’s who will lead the shift and who will be left behind.

The consolidation theme is about finding trusted vendors with the expertise to build lasting, cost-efficient solutions that withstand scrutiny and deliver results in the current media outlook.

Audio is everywhere, yet too many advertisers are still treating it as background noise. That’s a missed opportunity.

In this collection of perspectives from agency and consultancy leaders, a clear throughline emerges: the businesses that win in 2026 will be those that use technology to amplify — not replace — human insight, creativity and leadership.

As editing becomes more embedded in how people learn, work, and connect, CapCut will continue to focus on intuitive tools that support creativity without friction.

David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice 

CMOs may have one of the largest technology budgets in the company, but they are not focused on technology. They are focused on transformative growth. 

Thanks in part to recent data collecting enhancements by Media Monitors, radio now possesses additional leverage in market level discussions.

This shift demands a new approach and those who want to stay ahead need to rethink how they reach their audiences. A surprising growth lever in this new reality? The mobile app ecosystem.