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The Next Leap in Open Web Advertising Will Fall Flat Without Interoperability
In the here and now, the challenges and opportunities around interoperability will continue to shape open web advertising’s supply chain and the priorities of those who operate within it.
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2026 Predictions: CTV and Adtech’s New Era of Performance Partnerships
The infrastructure for performance-driven programmatic is already here. The question for 2026 isn’t whether performance partnerships will redefine the ecosystem; it’s who will lead the shift and who will be left behind.
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From Conversational Commerce to AI Slop Fatigue: The Top Media Trends to Watch in 2026
The consolidation theme is about finding trusted vendors with the expertise to build lasting, cost-efficient solutions that withstand scrutiny and deliver results in the current media outlook.
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Why It’s Time for Advertisers to Tune in to Audio
Audio is everywhere, yet too many advertisers are still treating it as background noise. That’s a missed opportunity.
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Challenges and Opportunities for Business in 2026
In this collection of perspectives from agency and consultancy leaders, a clear throughline emerges: the businesses that win in 2026 will be those that use technology to amplify — not replace — human insight, creativity and leadership.
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Revealing the Creative Trends on CapCut in 2025
As editing becomes more embedded in how people learn, work, and connect, CapCut will continue to focus on intuitive tools that support creativity without friction.
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2026 Predictions: Curation Will Redraw the Programmatic Map
What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
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Transparency, AI and the Shift to Curation – an Ad Network’s to-Do List in Wild Times
David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice
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Ad-Tech Talks About Technology, While CMOs Look for Transformation
CMOs may have one of the largest technology budgets in the company, but they are not focused on technology. They are focused on transformative growth.
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Tuning into a More Accurate Radio Frequency for MMM
Thanks in part to recent data collecting enhancements by Media Monitors, radio now possesses additional leverage in market level discussions.
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Beyond the Browser: Why Apps Are the Key to Surviving the “Google Zero” Era
This shift demands a new approach and those who want to stay ahead need to rethink how they reach their audiences. A surprising growth lever in this new reality? The mobile app ecosystem.
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The Programmatic Unlock: Capturing the Next Wave of Commerce Media Demand
In a panel presented by Koddi, Kathryn Lundstrom, Commerce and Sustainability Editor at AdWeek, led a discussion on the integration of programmatic retail media.
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The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter
Andy Schonfeld, CRO at Tatari led a fireside chat with Nick Fairbairn, VP of growth marketing at Chime.
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Cracking Attribution Across Dark Channels with IR Technology
As attribution gaps widen across OOH, CTV, and in-app environments, marketers are left without clear signals to guide spend.
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Beyond Clicks: Cracking the Code on Growth and Trust in Ad Tech
Right now, 40% of internet users are essentially invisible to advertisers—browsing on cookieless platforms where impressions vanish and budgets waste away.
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The Case for ‘Artificial Intelligence Optimization’ As The New Content Strategy Brands Need To Master
As the martech industry scrambles to designate the official method for elevating visibility in the AI era, too much energy is wasted sorting competing abbreviations. It’s time to make a choice.
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Unlocking the Full Potential of Google Ads With Tactical AI
The real question isn’t if you should use tactical AI, but how fast you can implement it while competitors are still stuck with spreadsheets.
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Agentic AI Is Reshaping SaaS—and Marketers Need a Game Plan
SaaS isn’t going away tomorrow, but its dominance is already under pressure. What’s coming next isn’t a new app. It’s a new paradigm. And the companies that embrace it early won’t just stay competitive. They’ll redefine what it means to compete.
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Media Buyers Need Some New Strategies to Make the Most of Creative Tech by Casey Saran, CEO at Spaceback
While our industry has talked a lot about the benefits of more relevant personalized ads, we haven’t addressed the reality. A whole lot of processes will be affected by creative tech.
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6 Pillars that Should Define a Contextual Ad System
The open web has a chance to enhance itself. The question is, will advertisers demand a contextual solution that’s built for the future, or settle for one muddling in the past?
