Tag: Tech

The real question isn’t if you should use tactical AI, but how fast you can implement it while competitors are still stuck with spreadsheets.

SaaS isn’t going away tomorrow, but its dominance is already under pressure. What’s coming next isn’t a new app. It’s a new paradigm. And the companies that embrace it early won’t just stay competitive. They’ll redefine what it means to compete.

While our industry has talked a lot about the benefits of more relevant personalized ads, we haven’t addressed the reality. A whole lot of processes will be affected by creative tech.

The open web has a chance to enhance itself.  The question is, will advertisers demand a contextual solution that’s built for the future, or settle for one muddling in the past?

Adtech is the dynamic bridge connecting advertisers to tech-enabled audiences, constantly evolving with consumer behaviors and technological advancements. 

Faster, fairer cash keeps risk-taking alive, funds better journalism, and ensures that the next big platform can be built in Shoreditch instead of Silicon Valley.

True curation could begin behind the scenes, by shaping impressions at the placement level, by dynamically adapting pricing to specific buyer needs, and by processing decisions at scale.

Today, brands must focus not just on the stories they tell, but on how they make people feel – and why they matter. For Gen Z, this means stories that are visually bold, co-created, culturally tuned and tech-enhanced – with substance at their core.

The transformation of Westfield World Trade Center’s media network illustrates a new era in out-of-home advertising in transit hubs: one where technology, immersive art, and brand identity converge to create dynamic, high-impact experiences.

Auto buyers aren’t just scrolling; they’re searching, comparing, and deciding. And some of the most influential moments in that journey increasingly happen beyond the walled gardens.

Q&A with José Antonio Martínez Aguilar (JAMA), Global CEO of Making Science

Scaling a small business isn’t about just keeping up—it’s about recalibrating everything on the fly, without losing what made your brand matter in the first place.

It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.

The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.

The growth potential of open web publishers will lie in the amount of work they can put in. It’s going to take adaptability, proactive engagement in data strategies, and a willingness to evolve.

The reintegration of audience and context marks the beginning of a new era—one where advertisers, publishers, and consumers alike can benefit from campaigns that don’t just target but truly connect.

The industry is at a critical juncture where privacy-first solutions, better measurement, and programmatic advancements must move from theory to widespread implementation.

As algorithms and automation sometimes leave advertisers with questions, forward-thinking agencies are welcoming the winds of change into their sails.

By prioritizing partners who meet these essential criteria, advertisers can protect their brands effectively and maintain trust in a complex digital landscape.