Cracking Attribution Across Dark Channels with IR Technology
As attribution gaps widen across OOH, CTV, and in-app environments, marketers are left without clear signals to guide spend. In this session, IRCODE founder Matty Beckerman introduces a new layer of infrastructure that connects real-world interaction to mobile experiences, enabling brands and platforms to activate content across surfaces they own. Includes a behind-the-scenes look at IRCODE’s Times Square interactive billboard and new white-label lens technology for advertisers and streamers.
You May Also Like
A Custom Algorithm Is Only as Good as the Planning Around It
Custom algorithms can give advertisers a more direct way to translate their own signals and business priorities into media decisions. Their value depends on disciplined execution.
AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
One of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company’s audience, buying journey and industry.
Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
Verification can carry on measuring what happened, while its intelligence helps shape what happens next.
