ARTIFICIAL INTELLIGENCE

Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience.
Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

The Robots are Coming! The Robots are Coming!

The robots are coming but whether they will be more like Rosie from the Jetsons or Arnold as the Terminator depends, in large part, on us humans coalescing and putting our considerable buying power and weight behind protecting and supporting our very human IP whether it be written articles, video, artistic content or brand assets.

Why AI Is Becoming More Human

Brands need to maintain a level of human oversight to manage complex or sensitive interactions that the AI may not be equipped to handle. AI, like humans, makes mistakes. It’s a fast learner, though. With the right oversight, AI can build both emotional and intellectual trust that generates brand loyalty.

Marketing AI in Business: What to Showcase and What to Avoid

Consumers do not want to feel like everything being fed to them is created by AI. Authenticity and transparency are incredibly important when using AI. AI should never replace the human element in marketing entirely but can be used to assist and optimize as needed. 

The AI Shadow War in Advertising

Advertisers need to be aware of the wave of AI-fuelled content flooding the internet, while also embracing the right AI-powered solutions that will help them automate their brand safety and media performance strategy.

Using AI to Shorten the Sales Cycle

Implementing AI solutions thoughtfully and strategically can empower sales teams to navigate the complexities of the modern sales environment. As these technologies continue to evolve, the potential for AI to enhance sales processes will only grow, making it an indispensable asset for any forward-thinking organization.

Creativity, Brands and the Future of Music and Marketing

Few careers are more vocation-driven than creativity – whether that is music, art or the movies.  It often transcends material considerations and bestows on many creators a spiritual feeling of entitlement and self-fulfilment. 

How Can Marketers Stay Ahead in the GenAI-Fueled Normal?

Marketers are used to constantly moving goalposts, but the big tech age has upped the ante significantly. Thriving in the AI-fuelled normal is going to require a seemingly contradictory mix of going with — and against — the crowd.

Artificial? Yes. Intelligent? TBD.

The learning? Get a feel for where you can and where you can’t trust AI tools to help with your job. The more you use the tools, the easier you’ll find it.

Embracing the AI Wave in Advertising to Empower SMBs

The future of advertising is bright, driven by the collaborative potential of AI and human creativity. As the industry evolves, those who embrace AI will lead the way, setting new standards and having the best shot at achieving remarkable success.

AI Will Give Us Back Creativity

What will the future look like? Ask AI, but ask the right questions, and check the answers, if you have a vision of what the world could know, share and dream.