THE POWER OF AUTHENTICITY
Getty Images has spent over a decade working to break down stereotypes and create a more authentic visual view of diversity, equity and inclusion across imagery and video shown in advertising and media, including gender and gender expression, sexual orientation, race and ethnicity, disability, religion, age, body, and social class. Just as visuals have the power to shape ideas, we believe they have the power to move the world – elevating diverse narratives that can alter perceptions, evoke empathy and build community.
Getty Images collaborated with Citi to develop Diversity, Equity & Inclusion Imagery Toolkits in 10 markets. The toolkits provide marketers, communicators, and creatives with country-specific data and insights that capture cultural and regional nuances, as well as actionable insights to create authentic and multi-faceted depictions of people in marketing and communications.