ARTIFICIAL INTELLIGENCE

Retaining the Personal Touch as AI Reinvents Retail

The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?

Say Hello to HI (Human Intelligence)

Used ethically, AI has the potential to actually enhance the authenticity of marketing campaigns by helping marketers identify HI in the wild.

Coke Spiced: An Immersive Taste Experience

Our mission is to champion responsible AI innovation. Combining technology with human creativity can create genuinely transformative and authentic advertising experiences.

9 Counter-intuitive Trends in AI

The world of Artificial Intelligence (AI) is full of unexpected developments that often defy our initial intuition. The interesting part of what may transpire over the coming years are the trends that are counterintuitive.

How AI is Used in KYC Processes

As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.

How AI is Revolutionizing Online Security in 2024

One thing the introduction of AI takes out of the equation is the one-size-fits-all all approach. Considering that everyone uses the internet differently, it was only a matter of time before customized and customizable solutions joined the fray, and it is increasingly possible to manage with AI. 

Five 2024 OOH Trends Shaping Up 2024

2023 was the year of Artificial Intelligence (AI). From redefining consumer engagement to enhancing campaign precision, AI’s impact on Out-of-Home (OOH) cannot be overstated.

Navigating the Inevitable Future of AI Influencers

As AI rises, it makes sense that people might assume that influencer marketing will be a casualty. Afterall, part of the appeal of following influencers on social media is that you start to feel like you know them.