On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey & Company, joins Pam Habner, Head of U.S. Consumer Cards; Jeff Chwast, General Manager of Citi Commerce Media; Elyse Lesley, Head of U.S. Consumer Cards Marketing; and Ben Mackinnon, Founder and CEO of Kard to discuss what purchasing behavior can reveal about customers. The conversation explores how Citi Commerce Media can connect audience insights with relevant advertising and offers across the purchase journey.
In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we examine how transaction data can help marketers assess spending after an ad, compare results with control groups and use those findings to improve campaigns. The panel also discusses the planned acquisition of Kard and the opportunity to bring more personalized rewards and measurable outcomes to customers and brands.
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