Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.
A brand’s next post is competing with everything else people could watch, share, or send to a friend. This conversation asks what makes branded content worth choosing—and why asking for audience feedback means little unless something happens with it. From turning comments into the next video to developing entertainment people want to return to, it explores what participation can look like beyond a campaign.
Joining us is Ty Stafford, Founder and CEO of Hello Party, whose experience spans making YouTube videos in his dorm room and working at Red Bull Media House. Ty shares how his agency brings creators into the work from the beginning, and how developing Music Therapy with musical comedian Morgan Jay led to a partnership with Live Nation. We also discuss hiring people who can both imagine and make the work, his concerns about AI-generated creative, and his “three beer rule” for helping brands loosen up online without losing who they are.
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